07-30-2019The popularity of social media stories is growing and these tips from industry experts can help you make the most of them.

07-02-2019The steady growth in adoption that social platforms have experienced in the United States over the past decade also appears to be slowing.

05-28-2019How to Integrateweb and social media metrics, plan for mobile users and report metrics to leadership.

05-21-2019There are endless data points to track and countless metric tools to consider, here's how to pick which are more or less important to track over time.

04-30-2019New company data from Twitter, Facebook, and Snapchat offer some insights into how each is being used by communication specialists and target audiences.

04-09-2019Do you know how to use Facebook and Twitter’s native tools to access your social media data? If not, these resources are for you.

03-19-2019A Pew Research Center study recently found that around 50% of Facebook users were not comfortable with how the platform categorizes them and their interests.

02-19-2019The 2019 HIV observances season has begun. Learn how your partners in the HIV field are using social media to reach and engage their audiences.

10-04-2018While there are many choices in today’s social media world, Facebook remains one of the most popular social media platforms within the U.S. So, it makes s…

08-31-2018As summer ends, a good read - the annual Meeker Internet Trend Report is a highly anticipated resource for understanding today’s digital landscape and ide…

08-28-2018It’s been one month since we launched our first Facebook chatbot—a tool that can simulate conversation to deliver tailored content to your audiences…

08-21-2018Nearly 90% of people struggle to understand health communication messages. This means that the data and reports we publish from our data tracking systems should…

07-20-2018Starting Monday, July 23, members of the HIV community from around the globe will gather in Amsterdam for the 22nd International AIDS Conference (AIDS 2018) and…

07-17-2018Forty-five percent of teens now say they are online on a near-constant basis, up from 24% the last time that Pew surveyed teens on technology use in 2015.

04-24-2018Did you know that 30% of people who watch a livestream of an event will attend the same event the following year? And, according to Facebook, users spend more t…

04-12-2018It s no secret that the HIV.gov team is dedicated to discovering, testing, and sharing new ways to use digital tools to drive b...

03-21-2018Social media data can inform our communication activities. Yesterday, we spoke with Lee Rainie, director of the internet and technology research at the Pew Res.…

03-13-2018One of HIV.gov’s key focuses is on how social media can be used to communicate with populations most affected by HIV. In the coming months we’ll be.…

03-06-2018According to new data published from the Pew Research Center, Facebook continues to be the most widely-used social media platform with 68% of U.S. adults as use…

02-01-2018And we’re back! If you missed the the first 5 tips on launching a social media page, get them on our blog homepage under the Digital Tools section. We&rsq…