World AIDS Day 2020, Ending the HIV/AIDS Epidemic: Resilience and Impact
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Social media data can inform our communication activities. Yesterday, we spoke with Lee Rainie, director of the internet and technology research at the Pew Research Center, and Stacey Palosky, Acting Deputy Director, Digital, at the U.S. Department of Health and Human Services to discuss Pew’s recent report on social media use in America. You can watch the Facebook Live video to hear the full discussion. We’ve also include our main takeaways below.
There are differences in how our HIV target audiences are using social media, and we must understand those differences across populations and social media platforms.
Younger Americans are using a variety of social media channels, which means it’s vital to know where your audience is if you want to reach them effectively. Pew data showed:
Mobile phones continue to be a critical tool for reaching Americans, especially those who do not have another way to access online information. Pew data showed:
These data are especially important for HIV communicators working to address key populations. Learn more about how HIV.gov serves those populations through the Secretary’s Minority AIDS Initiative Fund (SMAIF).