Experts Predict Five Big Internet Trends To Watch

Content From: HIV.govPublished: August 31, 20183 min read


Graph showing daily hours spent with digital media per adult user per device by year. 2008: desktop, 2.2; mobile, 0.3; other connected device, 0.2. 2009: desktop, 2.3; mobile, 0.3; other connected device, 0.3.2010: desktop, 2.4; mobile, 0.4; other connect
Kleiner-Perkins. Click to enlarge.

As summer ends, a good read—the annual Meeker Internet Trend ReportExit Disclaimer is a highly anticipated resource for understanding today's digital landscape and identifying emerging social media and digital trends. (You can download the full reportExit Disclaimer [PDF, 6.4MB] .) A recent TechCrunch articleExit Disclaimer summarized some of the 2018 report's findings:

In addition, the report noted the following trends:

1. Global digital media usage continues to grow: TechCrunch reports that:

2. Individuals are turning to the Internet for professional development and job opportunities - the Mary Meeker report notes that:

3. Online networks are driving offline community connections - the report shows:

4. Social media is driving behaviors, like online purchasing - as indicated by the Meeker report:

5. Public trust in online information and tools may be declining:  Meeker reports:

Michael D. Shankle, MPH, Senior Director of Capacity Building at HealthHIV, noted: "It's an exciting time in technology advancement—especially related to health care—on both the individual and practice fronts. HealthHIV is applying and integrating this innovation in our capacity-building programs. Telemedicine (clinician to patient), real-time data-sharing, social-network engagement, and geo-mapping and positioning of services are just a few of the areas which enhance access to data to make informed decisions and positively impact delivery systems and health outcome."

To talk with an digital expert about how digital and social media trends could affect your HIV communications work, make a Virtual Office Hours appointment today!