To kick off the social media lab at the American Public Health Association (APHA) annual meeting this week in Atlanta, social media experts from APHA, HIV.gov and CDC met to talk about strategies on using social media for observances like World AIDS Day (December 1). Their conversation, “Upping Your Game: Making Your World AIDS Day a Success through Social Media,” is now available in a Facebook Live event. View the conversation below or on the HIV.gov Facebook pageExit Disclaimer.

For more about World AIDS Day, other national HIV observances and using digital tools for HIV communication, be sure to subscribe to the articles from HIV.gov.