According to a new eMarketer article, “social behaviors are shifting to stories—a combination of images, videos, graphics and text that last 24 hours and then disappear.” Stories are found on social media platforms including Instagram, Facebook, and Snapchat. This is expanding opportunities within the HIV community for communicating important information.
In a recent post, Daniel J. Downer, Creator & Founder of Bros In Convo said: “we use the Instagram Story feature to amplify and share our messages on HIV Awareness Days, including highlighting the personal HIV Awareness Day narratives and videos our followers have created.”
The eMarketer article’s interview with executives from some of today’s leading social media platform, tips for using stories include:
- Focus on day-to-day sharing (vs. important moments)
- A single story is a single impression, focus your content on a single clear message
- Users are more likely to watch stories with the sound on (compared to other posts), so plan for creative use of audio
- Use stories consistently in your content (and across various social media platforms, if appropriate), but understand the differences between the channels and adjust your content accordingly
Read the full article for more tips.