At HIV.gov, we strongly believe that social media and digital tools have a key role in our response to HIV in the United States.

As we approach World AIDS Day on December 1, all of us in the HIV community can capitalize on the wide recognition of World AIDS Day as one of the national HIV observances. In doing this, we can draw on the fact that “Today around seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves." (Pew Internet Research Center, 2017Exit Disclaimer).

Our team recently talked with social media experts from CDC and the American Public Health Association about effective use of digital communication for HIV related messages at World AIDS Day and beyond.

Watch this Facebook Live: “Upping Your Social Media Game for World AIDS Day 2017” for tips you can use.

For more information, visit our World AIDS Day 2017 resource page and use the hashtag #WAD2017.