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5-28-2019How to Integrate web and social media metrics, plan for mobile users and report metrics to leadership.

5-21-2019There are endless data points to track and countless metric tools to consider, here's how to pick which are more or less important to track over time.

4-30-2019New company data from Twitter, Facebook, and Snapchat offer some insights into how each is being used by communication specialists and target audiences.

4-9-2019Do you know how to use Facebook and Twitter’s native tools to access your social media data? If not, these resources are for you.

3-19-2019A Pew Research Center study recently found that around 50% of Facebook users were not comfortable with how the platform categorizes them and their interests.

2-19-2019The 2019 HIV observances season has begun. Learn how your partners in the HIV field are using social media to reach and engage their audiences.

10-4-2018While there are many choices in today’s social media world, Facebook remains one of the most popular social media platforms within the U.S. So, it makes s…

8-31-2018As summer ends, a good read - the annual Meeker Internet Trend Report is a highly anticipated resource for understanding today’s digital landscape and ide…

8-28-2018It’s been one month since we launched our first Facebook chatbot—a tool that can simulate conversation to deliver tailored content to your audiences…

8-21-2018Nearly 90% of people struggle to understand health communication messages. This means that the data and reports we publish from our data tracking systems should…