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4-12-2018It’s no secret that the HIV.gov team is dedicated to discovering, testing, and sharing new ways to use digital tools to drive behavior change. We learned …

3-21-2018 Social media data can inform our communication activities. Yesterday, we spoke with Lee Rainie, director of the internet and technology research at the Pew Re…

3-6-2018According to new data published from the Pew Research Center, Facebook continues to be the most widely-used social media platform with 68% of U.S. adults as use…

2-1-2018And we’re back! If you missed the the first 5 tips on launching a social media page, get them on our blog homepage under the Digital Tools section. We&rsq…

1-25-2018“You don’t have to see the whole staircase, you just have to take the first step.” - Dr. Wayne Dyer Starting on social media can be scary, …

12-26-2017This year on HIV.gov we covered everything from using digital tools to promote awareness days to augmented and virtual reality. As we prepare for 2018, we thoug…

11-21-2017Recently, we hosted a Facebook Live discussion on how to use social media to promote awareness days, such as World AIDS Day. Our panelists offered excellent sug…

10-10-2017Every month, 700 million people around the world sign in to Instagram and 80% of them follow at least one business or organization. These data make Instagram on…

9-26-2017“Digital media outreach is no longer a fad; it is a real component to the success of our organizations, and our joint mission of educating about, preventi…

9-19-2017As social media evolves, so does our understanding of what works when it comes to engagement. As visual websites (Pinterest and Instagram) continue to grow and …