Blog
07-30-2019According to a new eMarketer article, “social behaviors are shifting to stories—a combination of images, videos, graphics and text that last 24 hours and then…
Thinking of Adding Stories to Your Social Media? Follow These Tips for Success - Blog
HIV Resource on Instagram @StartTalkingHIV 07-09-2019CDC’s Start Talking. Stop HIV. (STSH) is a national HIV-prevention campaign created by and for gay and bisexual men of all races. It seeks to reduce new cases… - Blog
New Pew Data on Social Media Platforms 07-02-2019Cross-posted from Pew Research CenterThe share of U.S. adults who say they use certain online platforms or apps is statistically unchanged from where it stood… - Blog
Using Social Media Metrics to Track Your Organization's Impact 05-21-2019For many HIV organizations, evaluating how well we’re using our communication channels is an essential part of assessing our success. But, when it comes to… - Blog
Need More Social Media Data? Tips for Instagram Metrics 04-16-2019Recently, we shared tips for using Facebook and Twitter’s built-in analytics tools (often called “native” metrics tools) to understand your audience and… - Blog
The Top 8 Digital Tools Blog Posts of 2018 12-25-2018This year on HIV.gov we covered everything from using Snapchat to tell a story to smartphone apps for patient engagement. As we prepare for 2019, we thought it… - Blog
Instagram: Are You Making the Most of It? 10-18-2018With over 1 BILLION users, it’s hard to ignore Instagram as a very useful communication tool!“For HIV prevention methodologies to remain relevant and effective… - Blog
Why USAGov is Shifting Focus to Instagram 09-25-2018Cross-posted from USAGovSocial media is a key part of USAGov's outreach efforts, which aim to connect the public with government information and services… - Blog
Experts Predict Five Big Internet Trends To Watch 08-31-2018As summer ends, a good read—the annual Meeker Internet Trend Report is a highly anticipated resource for understanding today's digital landscape and… - Blog
Get Smart! New Data Shows How Youth use Mobile Social Media - what this means for HIV prevention 07-17-2018According to a new study from Pew Research Center on Teens, Social Media & Technology 2018:Forty-five percent of teens now say they are online on a near… - Blog
Highlights from 2018 Agents of Change Summit 04-12-2018It’s no secret that the HIV.gov team is dedicated to discovering, testing, and sharing new ways to use digital tools to drive behavior change. We learned from… - Blog
Who Is on Facebook? Snapchat? Who Is Smartphone Dependent? 03-21-2018Social media data can inform our communication activities. Yesterday, we spoke with Lee Rainie, director of the internet and technology research at the Pew… - Blog
Save the Date: New Social Media Data to Drive Your Planning (Facebook Live) 03-06-2018According to new data published from the Pew Research Center, Facebook continues to be the most widely-used social media platform with 68% of U.S. adults as… - Blog
Ready, Set, Go! Five More Tips for Launching a Social Media Page (Part 2) 02-01-2018And we’re back! If you missed the the first 5 tips on launching a social media page, get them on our blog homepage under the Digital Tools section. We’re ready… - Blog
Ready, Set, Go! Five Tips for Launching a Social Media Page (Part 1) 01-25-2018“You don’t have to see the whole staircase, you just have to take the first step.” - Dr. Wayne Dyer Starting on social media can be scary, but a little bravery… - Blog
The Top 17 Digital Tools Blog Posts of 2017 12-26-2017This year on HIV.gov we covered everything from using digital tools to promote awareness days to augmented and virtual reality. As we prepare for 2018, we… - Blog
The Inside Scoop from Four Social Media Experts 11-21-2017Recently, we hosted a Facebook Live discussion on how to use social media to promote awareness days, such as World AIDS Day. Our panelists offered excellent… - Blog
2017 State of Digital Media and HIV Survey 09-26-2017“Digital media outreach is no longer a fad; it is a real component to the success of our organizations, and our joint mission of educating about, preventing,… - Blog
How to Create Engaging Images for Social Media 09-19-2017As social media evolves, so does our understanding of what works when it comes to engagement. As visual websites (Pinterest and Instagram) continue to grow and… - Blog
How to Build Your Social Media Analytics Toolkit 07-18-2017Just like the age-old adage ‘if a tree falls in the forest..,’ if a tweet is sent, but no one reads it, does it have an impact? When it comes to social media,…