To learn more about the State of Digital Media in the HIV community, we have to understand the value of data on the use of digital media and other digital tools. Data are critical components of the success of programming initiatives. We all know that the insights they provide are vital to gauge how well programs perform and what needs course correction.
“Digital media outreach is no longer a fad; it is a real component to the success of our organizations, and our joint mission of educating about, preventing, and ending HIV cannot be achieved without recognizing its impact on our movement.”
However, one component of the use of data is often overlooked: the ways they can inform cross-institutional capacity building. Oftentimes, the use of data is only perceived to be helpful because they can give insights into how one organization succeeds on its own standing. However, effective data can be all the more impactful by providing helpful insights that can support the informational and programmatic needs across organizations.
Today’s media market is dominated by digital outlets. Consumers expect immediate and innovative messaging about topics about which they care the most and on platforms that are interactive and dynamic. As a result, media practitioners must always seek innovative ways to expand their messaging and target audiences through metrics that will enhance the ways their areas of interest are received and evaluated. It is vital that all organizations, be they local, state, or national, improve the ways HIV is discussed across social media platforms. With that in mind, NMAC created the 2017 State of Digital Media Survey.
This exciting survey was established as an intentional focus to determine what HIV service organizations are doing to enhance their social media messaging and outreach concerning HIV. By crafting this survey, NMAC seeks to help all HIV-servicing organizations and online practitioners better understand the overall ways digital media is used in the messaging about HIV. Whether you are from a local CBO or national HIV agency, this is another piece of your organizational toolkit and will serve as an invaluable resource for your and other similar organizations looking to enhance their digital media messaging.
We ask that you take a few minutes to complete the survey. The data YOU provide will give us an understanding as to what we in the movement can do to better elevate and enhance messaging about HIV in America. This information is vital and will be shared with stakeholders across the country. In turn, the results will also provide you with an opportunity to learn about what others are doing and identify new ways that your organization could effectively use digital media.
Digital media outreach is no longer a fad; it is a real component to the success of our organizations, and our joint mission of educating about, preventing, and ending HIV cannot be achieved without recognizing its impact on our movement.