7-2-2019The steady growth in adoption that social platforms have experienced in the United States over the past decade also appears to be slowing.
5-28-2019How to Integrate web and social media metrics, plan for mobile users and report metrics to leadership.
5-21-2019There are endless data points to track and countless metric tools to consider, here's how to pick which are more or less important to track over time.
4-30-2019New company data from Twitter, Facebook, and Snapchat offer some insights into how each is being used by communication specialists and target audiences.
4-9-2019Do you know how to use Facebook and Twitter’s native tools to access your social media data? If not, these resources are for you.
3-12-2019For many organizations that do HIV work, reaching rural residents is a priority—but doing that effectively can present a unique set of challenges.
2-19-2019The 2019 HIV observances season has begun. Learn how your partners in the HIV field are using social media to reach and engage their audiences.
11-6-2018Twitter isn’t just for sending out important messages. Many use it to listen and participate in online conversations.
11-1-2018Twitter continues to be an important tool for the HIV community’s communication and outreach activities.
10-24-2018In 2006, Twitter co-founder Jack Dorsey posted “just setting up my twttr” as his first message—and Twitter was born.