Blog
08-27-2019The United States Conference on AIDS convenes September 5-8, 2019. The conference will focus on a plan to end the HIV epidemic in America. As we all work to…
Social Media
Visit the Social Media Lab at USCA 2019 - Blog
ICYMI - How to Write Successful Subject Lines 08-20-2019HIV.gov recently worked to identify components of successful subject lines, which we define as those that entice more readers to open an email. Unsuccessful… - Blog
Lights, Camera, Action! Getting Started with Live Video 08-13-2019Live video on social media can be a valuable tool for audience engagement. On Facebook, live videos have almost 6 times more interaction than pre-recorded… - Blog
ICYMI - Global Smartphone Use: What New Data Tell Us 08-06-2019According to recent data from Pew Research Center, approximately 20% of American adults are "smartphone-only" internet users - meaning they own a smartphone,… - Blog
Thinking of Adding Stories to Your Social Media? Follow These Tips for Success 07-30-2019According to a new eMarketer article, “social behaviors are shifting to stories—a combination of images, videos, graphics and text that last 24 hours and then… - Blog
ICYMI: How to Work with Community Influencers to Reach Your Audience 07-16-2019Influencer marketing is one of the trends we’re watching in 2019. You may have heard the buzzword, but do you know what it is and how it could help you (even… - Blog
HIV Resource on Instagram @StartTalkingHIV 07-09-2019CDC’s Start Talking. Stop HIV. (STSH) is a national HIV-prevention campaign created by and for gay and bisexual men of all races. It seeks to reduce new cases… - Blog
New Pew Data on Social Media Platforms 07-02-2019Cross-posted from Pew Research CenterThe share of U.S. adults who say they use certain online platforms or apps is statistically unchanged from where it stood… - Blog
Global Smartphone Use: What New Data Tell Us 06-18-2019According to recent data from Pew Research Center, approximately 20% of American adults are "smartphone-only" internet users - meaning they own a smartphone,… - Blog
Level Up Your Email Marketing with List Hygiene 06-11-2019When it comes to email marketing, many communicators measure success by growing their number of unique subscribers. But the number of list subscribers isn’t… - Blog
Focusing on HIV Testing and Diagnosis: National HIV Testing Day 2019 06-04-2019National HIV Testing Day (NHTD) is a significant opportunity to reach people who may not be aware of the importance of knowing their HIV status.This year’s… - Blog
Using Social Media Metrics to Track Your Organization's Impact 05-21-2019For many HIV organizations, evaluating how well we’re using our communication channels is an essential part of assessing our success. But, when it comes to… - Blog
How to Present Social Metrics to Leadership 05-14-2019Being active and engaging on social media can seem like an obvious win for your organization but, more likely than not, you and your leadership want to know… - Blog
How to Write Successful Subject Lines 05-07-2019HIV.gov recently worked to identify components of successful subject lines, which we define as those that entice more readers to open an email. Unsuccessful… - Blog
Timely Tips on Social Media Strategy and Video 04-30-2019The Social Media Lab at the 2019 National HIV Prevention Conference was a popular and inspiring component of the conference. Over 200 conference attendees… - Blog
3 Tips for HIV Communicators After Latest News from Facebook, Twitter, and Snapchat 04-30-2019At the end of 2018, Twitter, Facebook, and Snap (the parent company of Snapchat), reported revenue earnings and other company data. The released data offer… - Blog
What’s Happening at the 2019 Rx Summit? Follow along on Social 04-23-2019The Rx Drug Abuse & Heroin Summit, happening this week in Atlanta, GA, is an annual gathering of stakeholders to discuss what’s working in opioid prevention… - Blog
Need More Social Media Data? Tips for Instagram Metrics 04-16-2019Recently, we shared tips for using Facebook and Twitter’s built-in analytics tools (often called “native” metrics tools) to understand your audience and… - Blog
Want More Social Media Data? There’s a Tool for That! 04-09-2019With a simple internet search, you can easily find many different tools for tracking your social media metrics. But, if you don’t have time to test out each… - Blog
Youth and Healthcare: New Data and Insights 04-02-2019According to the CDC, youth aged 13–24 made up 21% of all new U.S. HIV diagnoses in 2016. That makes these young people an important group to focus on when…