A/B Testing Email: Critical to Your Strategy
6-5-2018A/B testing, also known as split testing, is a method of testing through which variables are compared to each other to identify the one that brings a better res…
Strategy & Planning
Feel the Thunder! How Federal Agencies use Thunderclaps for Awareness Days
4-17-2018The HIV.gov team gets lots of questions about effective social media use. A frequent question from our federal and community partners is “What’s the…
Twitter Fast Forward: Increasing Reach Potential
4-10-2018Twitter was born in 2006. By 2007, 400,000 tweets posted per quarter. By February 2008, 100 million tweets posted per quarter. By June 2010, about 65 million tw…
Making Customer Satisfaction Data Actionable at the Peace Corps
3-27-2018For the past couple of years, the Peace Corps has used online-based intercept surveys on peacecorps.gov to measure user satisfaction. The data captured over tim…
Who Is on Facebook? Snapchat? Who Is Smartphone Dependent?
3-21-2018Social media data can inform our communication activities. Yesterday, we spoke with Lee Rainie, director of the internet and technology research at the Pew Rese…
Why Your Team Needs Its Own Style Guide and Where to Start
3-20-2018My team at the Federal Reserve is about to launch our first style guide and now that we have gone through the process and created this valuable resource, I can&…
How Does the Indian Health Service Use Social Media Platforms to Reach Its Diverse Communities?
3-13-2018One of HIV.gov’s key focuses is on how social media can be used to communicate with populations most affected by HIV. In the coming months we’ll be …
Save the Date: New Social Media Data to Drive Your Planning (Facebook Live)
3-6-2018According to new data published from the Pew Research Center, Facebook continues to be the most widely-used social media platform with 68% of U.S. adults as use…
CDC Issues Dear Colleague Letter About National Black HIV/AIDS Awareness Day 2018
2-7-2018Dear Colleague, National Black HIV/AIDS Awareness Day (NBHAAD) is February 7. We encourage you to join the Centers for Disease Control and Prevention (CDC)…
Awareness Day Promotion: Should You Be Using Videos?
2-6-2018In January of 2017, 36 percent of U.S. internet users watched online video content on a daily basis; and YouTube’s top 10 trending videos for 2017 garnered m…