Strategy & Planning

8-7-2018It is important for those of us who use the internet to communicate about HIV to ensure that the information we provide via our websites can be easily accessed …

7-31-2018According to the Pew Research Center: The vast majority of Americans – 95% – now own a cellphone of some kind. Today just over one-in-ten American a…

7-24-2018Learning from data and user feedback is an essential part of our work. ICYMI, we wanted to highlight these tactics for leveraging data to expand your social med…

6-5-2018A/B testing, also known as split testing, is a method of testing through which variables are compared to each other to identify the one that brings a better res…

4-17-2018The HIV.gov team gets lots of questions about effective social media use. A frequent question from our federal and community partners is “What’s the…

4-10-2018Twitter was born in 2006. By 2007, 400,000 tweets posted per quarter. By February 2008, 100 million tweets posted per quarter. By June 2010, about 65 million tw…

3-27-2018For the past couple of years, the Peace Corps has used online-based intercept surveys on peacecorps.gov to measure user satisfaction. The data captured over tim…

3-21-2018 Social media data can inform our communication activities. Yesterday, we spoke with Lee Rainie, director of the internet and technology research at the Pew Re…

3-20-2018My team at the Federal Reserve is about to launch our first style guide and now that we have gone through the process and created this valuable resource, I can&…

3-13-2018One of HIV.gov’s key focuses is on how social media can be used to communicate with populations most affected by HIV. In the coming months we’ll be …