Strategy & Planning

1-23-2018Your personal data can be used in a variety of ways – sometimes in ways you wouldn’t expect or even approve. That’s why it’s important to understand its…

1-16-2018When it comes to digital channels, email marketing still rules: More than 92% of online adults use email and 61% use email each day. Content is 5x mor…

1-2-2018A new year is a good time to revisit your current social media work and set new goals about how you’ll better serve your partners, clients, and stakeholders t…

12-26-2017This year on HIV.gov we covered everything from using digital tools to promote awareness days to augmented and virtual reality. As we prepare for 2018, we thoug…

12-19-2017When it comes to new trends, the HIV.gov team has found it helpful to analyze each trend and ask: To help us and you get a jump start on planning for 2018, we …

12-5-2017Data and analytics: two words that can sound intimidating if you’re not a trained data analyst. But collecting data and analyzing metrics can transform how or…

11-21-2017Recently, we hosted a Facebook Live discussion on how to use social media to promote awareness days, such as World AIDS Day. Our panelists offered excellent sug…

11-7-2017“You'll never know everything about anything, especially something you love.” - Julia Child This quote sums up our approach to using social media and digi…

10-10-2017Every month, 700 million people around the world sign in to Instagram and 80% of them follow at least one business or organization. These data make Instagram on…

9-26-2017“Digital media outreach is no longer a fad; it is a real component to the success of our organizations, and our joint mission of educating about, preventing, …