Blog
07-21-2021Incidence, one of the six EHE indicators tracked on America’s HIV Epidemic Analysis Dashboard (AHEAD), provides an estimate of how many new HIV infections have…
Strategy & Planning
The Impact of Incidence Data on Ending the HIV Epidemic - Blog
How to Show-up in Search If Someone Searches “HIV Services Near Me” 09-03-2019Local search engine optimization (SEO) can make it easier for your audience to find you online. We asked our colleague to share more information about SEO,… - Blog
ICYMI - How to Write Successful Subject Lines 08-20-2019HIV.gov recently worked to identify components of successful subject lines, which we define as those that entice more readers to open an email. Unsuccessful… - Blog
ICYMI - Global Smartphone Use: What New Data Tell Us 08-06-2019According to recent data from Pew Research Center, approximately 20% of American adults are "smartphone-only" internet users - meaning they own a smartphone,… - Blog
Thinking of Adding Stories to Your Social Media? Follow These Tips for Success 07-30-2019According to a new eMarketer article, “social behaviors are shifting to stories—a combination of images, videos, graphics and text that last 24 hours and then… - Blog
Email: A Top HIV Communications Tool! 06-25-2019While most of us might already feel like email experts, crafting an effective email requires more than just time and practice. Well-designed emails can improve… - Blog
Global Smartphone Use: What New Data Tell Us 06-18-2019According to recent data from Pew Research Center, approximately 20% of American adults are "smartphone-only" internet users - meaning they own a smartphone,… - Blog
Level Up Your Email Marketing with List Hygiene 06-11-2019When it comes to email marketing, many communicators measure success by growing their number of unique subscribers. But the number of list subscribers isn’t… - Blog
How to Present Social Metrics to Leadership 05-14-2019Being active and engaging on social media can seem like an obvious win for your organization but, more likely than not, you and your leadership want to know… - Blog
How to Write Successful Subject Lines 05-07-2019HIV.gov recently worked to identify components of successful subject lines, which we define as those that entice more readers to open an email. Unsuccessful… - Blog
3 Tips for HIV Communicators After Latest News from Facebook, Twitter, and Snapchat 04-30-2019At the end of 2018, Twitter, Facebook, and Snap (the parent company of Snapchat), reported revenue earnings and other company data. The released data offer… - Blog
Need More Social Media Data? Tips for Instagram Metrics 04-16-2019Recently, we shared tips for using Facebook and Twitter’s built-in analytics tools (often called “native” metrics tools) to understand your audience and… - Blog
Want More Social Media Data? There’s a Tool for That! 04-09-2019With a simple internet search, you can easily find many different tools for tracking your social media metrics. But, if you don’t have time to test out each… - Blog
Youth and Healthcare: New Data and Insights 04-02-2019According to the CDC, youth aged 13–24 made up 21% of all new U.S. HIV diagnoses in 2016. That makes these young people an important group to focus on when… - Blog
How Mobile Devices and 5G Are Reshaping the Digital Divide 03-26-2019The success of our HIV communications depends on us reaching our audiences with critical information, new research, and meaningful calls-to-action. That’s why… - Blog
Spring Into Action: Review Content, Reduce Jargon, and Set New Goals 03-14-2019Helping support provider efforts to ensure their team members and patients are fully engaged in prevention, decision making, and self-management is important… - Blog
Questions to Ask When Planning for Awareness Days 02-12-2019Awareness days offer an important opportunity to raise awareness for individuals impacted by or at risk for HIV, as well as showcase your organization’s… - Blog
ICYMI: How to Uncover Audience Insights with Data and Analytics 02-05-2019Editor's Note: We get a lot of questions about using data and analytics to guide your HIV communication efforts. We’re sharing this popular blog post again to… - Blog
A New Content Strategy for a New Year 01-15-2019As we kick off a new year, this is the perfect time to create a new content strategy for all of your communication channels.A content strategy is more than… - Blog
Advice from Digital Media Experts 01-01-2019The HIV.gov team has conducted hundreds of technical assistance sessions to help our partners use their social media and digital tools more effectively. As our…