Strategy & Planning

2-1-2018And we’re back! If you missed the the first 5 tips on launching a social media page, get them on our blog homepage under the Digital Tools section. We&rsq…

1-25-2018“You don’t have to see the whole staircase, you just have to take the first step.” - Dr. Wayne Dyer Starting on social media can be scary, but a little b…

1-23-2018Last week we covered how to get started with email marketing. Today we will review 2018 email marketing best practices.  “The way people use email…

1-23-2018Your personal data can be used in a variety of ways – sometimes in ways you wouldn’t expect or even approve. That’s why it’s important to understand its…

1-16-2018When it comes to digital channels, email marketing still rules: More than 92% of online adults use email and 61% use email each day. Content is 5x mor…

1-2-2018A new year is a good time to revisit your current social media work and set new goals about how you’ll better serve your partners, clients, and stakeholders t…

12-26-2017This year on HIV.gov we covered everything from using digital tools to promote awareness days to augmented and virtual reality. As we prepare for 2018, we thoug…

12-19-2017When it comes to new trends, the HIV.gov team has found it helpful to analyze each trend and ask: To help us and you get a jump start on planning for 2018, we …

12-5-2017Data and analytics: two words that can sound intimidating if you’re not a trained data analyst. But collecting data and analyzing metrics can transform how or…

11-21-2017Recently, we hosted a Facebook Live discussion on how to use social media to promote awareness days, such as World AIDS Day. Our panelists offered excellent sug…