Visit the Social Media Lab at USCA 2019
The United States Conference on AIDS convenes September 5-8, 2019. The conference will focus on a plan to end the HIV epidemic in America. As we all work to meet this goal, today we share two activities where attendees can connect with the HIV.gov team during USCA: at the Social Media Lab and HIV.gov Usability Testing sessions.
Social Media Lab
The Social Media Lab is the place to get 1-on-1 technical assistance with a social media expert to answer your questions about social media and digital communication related to your HIV program. We encourage you to drop into the Lab so you don’t leave USCA without a plan for using social media.
A visit to the Lab can give you ideas on using social media to help you:
- understand the fundamentals of social media
- work with influencers,
- use video and graphics to promote your programs,
- save time on recruitment and retention, and,
- connect your clients to testing, care, and treatment services.
When and Where is the Social Media Lab?
The Lab is located in Marquis 14 on Meeting Level 2. Hours are:
- September 5 (Thursday): 9:30 – 11:00 am and 1:30 – 5:30 pm
- September 6 (Friday): 9:00 –11:00 am and 1:30 – 5:30 pm
- September 7 (Saturday): 9:00 –11:00 am and 1:30 – 5:30 pm
- September 8 (Sunday): 9:00 –11:00 am
Your Opinion Wanted: Website Usability
Usability testing is a way for website developers to evaluate site design with real people. Usability testing sessions with USCA attendees can tell us if we are making it easy for HIV.gov site visitors to find the information they are seeking from us about Federal HIV policies, programs and resources, including information about Ending the HIV Epidemic, A Plan for America. (This HIV.gov blog explains more about usability testing and speaks to its importance.)
We invite you to give us your thoughts on our website by participating in a 30-minute usability testing session at USCA. You can do a session between 9:00 a.m. and 5:00 pm Thursday, September 5th, through Saturday, September 7th. You can sign up for a session in advance or just drop by the Social Media Lab in Marquis 14 on Meeting Level 2. Bonus: If you’re interested, after your session, our usability expert can look at your website and share some insights on the effectiveness of your site’s design and navigation.
More Resources for the HIV Community
Many of our blog readers cannot attend USCA. For insights on effective practices in digital communication related to HIV, you can visit the Digital Tools section of HIV.gov and subscribe to the blog. For reusable content, please visit our HIV Basics section and our Events section for its HIV awareness day resources (and more). We encourage you to check out the Ending the HIV Epidemic: A Plan for America pages on HIV.gov.
HIV.gov will provide Facebook Live coverage from USCA 2019. Stay tuned with HIV.gov on Facebook or @HIVgov.