OMH announces Active & Healthy Challenge for National Minority Health Month
4-25-2019The Active & Healthy Challenge is designed to promote the newly released Physical Activity Guidelines for Americans and the Move Your Way campaign.
Digital Tools
Digital Tools
Are You Designing for Translation?
1-29-2019Do you need to create a new website or other type of assets? Will this content also be used for audiences whose primary language is not English?
GSA Steps Up Security for .gov
12-11-2018We want .gov to remain a trusted and secure space for all users, so over the last year we’ve focused on increasing trust and safety in our ecosystem.
How to Use Web Analytics to Get Your Visitors to Engage More
12-4-2018The HIV.gov website gets millions of visitors every year. But—in the words of singer Shania Twain—“that don’t impress [us] much”!
ICYMI: National Latinx AIDS Awareness Day: New Tools and Approaches Offer Hope for Ending HIV
11-15-2018One month ago we observed National Latinx AIDS Awareness Day. As we look forward to 2019, we encourage you to revisit a blog post by Admiral Bret…
Ready for Digital Communication for World AIDS Day 2018?
11-9-2018Thirty years ago—December 1, 1988—marked the first observance of World AIDS Day. HIV.gov has been bringing you World AIDS Day messages and digital c…
Learn About How to Extend Your Social Media Reach at USCA 2018
9-4-2018In 2018, there's no getting around using social media and digital tool (e.g. apps, texting, chatbots) when communicating with clients, providers, volunteers…
ICYMI - Chatbots and HIV Communications: What You Need to Know
7-1-2018Some of today’s biggest technology companies are changing the way we find and interact with health information by expanding their use of chatbots.
Who Is on Facebook? Snapchat? Who Is Smartphone Dependent?
3-21-2018Social media data can inform our communication activities. Yesterday, we spoke with Lee Rainie, director of the internet and technology research at the Pew Rese…
Using Data to Make Healthcare & Program Decisions
2-20-2018“Data keeps us alert to what we should be focusing on and who is currently most at risk” - Brenda Hernandez We all can use data to analyze popul…
Is Your Content Ready for Mobile Users? Tips for Making the Most of the Small Screen
2-13-2018If you manage a website, you’re probably familiar with the site’s general metrics (like popular content, number of visitors, and pageviews). But do you know…
New Year’s Resolutions for Digital Communicators
1-2-2018A new year is a good time to revisit your current social media work and set new goals about how you’ll better serve your partners, clients, and stakeholders t…
Are You Designing for Translation?
1-29-2019Do you need to create a new website or other type of assets? Will this content also be used for audiences whose primary language is not English?
GSA Steps Up Security for .gov
12-11-2018We want .gov to remain a trusted and secure space for all users, so over the last year we’ve focused on increasing trust and safety in our ecosystem.
How to Use Web Analytics to Get Your Visitors to Engage More
12-4-2018The HIV.gov website gets millions of visitors every year. But—in the words of singer Shania Twain—“that don’t impress [us] much”!
Is Your Website Mobile-Ready?
8-7-2018It is important for those of us who use the internet to communicate about HIV to ensure that the information we provide via our websites can be easily accessed …
Learn About the Updated IT Accessibility Standards
6-26-2018In January 2017, the U.S. Access Board published a final rule updating information technology (IT)accessibility requirements covered by Sect…
A/B Testing Email: Critical to Your Strategy
6-5-2018A/B testing, also known as split testing, is a method of testing through which variables are compared to each other to identify the one that brings a better res…
OMH announces Active & Healthy Challenge for National Minority Health Month
4-25-2019The Active & Healthy Challenge is designed to promote the newly released Physical Activity Guidelines for Americans and the Move Your Way campaign.
ICYMI: National Latinx AIDS Awareness Day: New Tools and Approaches Offer Hope for Ending HIV
11-15-2018One month ago we observed National Latinx AIDS Awareness Day. As we look forward to 2019, we encourage you to revisit a blog post by Admiral Bret…
Ready for Digital Communication for World AIDS Day 2018?
11-9-2018Thirty years ago—December 1, 1988—marked the first observance of World AIDS Day. HIV.gov has been bringing you World AIDS Day messages and digital c…
September HIV Observances, Gone Digital
9-4-2018Two national health observances are upon us: National HIV/AIDS and Aging Awareness Day (September 18) and National Gay Men's HIV/AIDS Awareness Day (Septemb…
CDC National HIV Testing Day Dear Colleague Letter
6-26-2018Tomorrow is National HIV Testing Day, a day to encourage all adults and adolescents to know their HIV status. This year’s theme, Doing It My Way, Testing …
Communicating about National HIV Testing Day 2018? Digital Resources, Now.
6-13-2018National HIV Testing Day (NHTD - June 27) is a significant opportunity to spread the word about the importance of knowing one’s HIV status, of getting and…
Top Posts for Creating a Social Media & Digital Strategy
5 Ways To Give Your Social Media Messages a Consistent “Voice”
2-14-2017Consistency across your content builds credibility and reinforces your branding, whether you are communicating on Facebook, Instagram, Twitter, or any other pla…
Staying Current in Today’s Fast Moving Social Media World
8-8-2017Editor’s Note: At HIV.gov, our team calls include a weekly update on digital trends. These updates allow us to stay current and inform our work. We recently a…
How to Uncover Audience Insights with Data and Analytics
12-5-2017Data and analytics: two words that can sound intimidating if you’re not a trained data analyst. But collecting data and analyzing metrics can transform how or…
Top Posts for Using Mobile Technologies
Chatbots and HIV Communications: What You Need to Know
10-17-2017Some of today’s biggest technology companies are changing the way we find and interact with health information by expanding their use of chatbots. A chatbot, …
Oh Snap! Everything You Need to Know About Using Snapchat for HIV
12-12-2017Around the world, more than 2.8 billion people — or 37% of the world's population — use social media, and its use crosses many demographic differences. Data…
How to Host a Facebook Live
9-8-2017Facebook Live is a video streaming tool that allows your audience to connect with you live! Our tips for a successful Facebook Live are to plan out your content…
Top Posts for Reaching Diverse Populations
Youth & Digital Communication Tools
5-30-2017 Last month’s observance of National Youth HIV/AIDS Awareness Day (#NYHAAD) served as a great reminder for our public health partners about how important it …
The Tools You Need to Make Your Organization Health Literate
10-3-2017October is Health Literacy Month, so now is a great time to start on the path to become a health literate organization - and the In It Together Resource Guide a…
Using Infographics for HIV Communication
11-14-2017If a picture’s worth a thousand words, how many words is an infographic worth?
Chances are you’ve come across an infographic in either print or digital…