12-12-2017Around the world, more than 2.8 billion people — or 37% of the world's population — use social media, and its use crosses many demographic differences. Data…
The HIV community use Facebook to recruit and retain people in care and connect them with important services and information, like HIV-related events and activities or support groups.
Think of Twitter as a "micro-blog" to share short, 140 character tweets with your followers. Use Twitter to raise awareness and start a discussion on HIV or listen to what others are saying.
Instagram is both a mobile application and social network that allows users can share photos and short videos. Organizations use Instagram to tell stories through eye-catching visuals.
Organizations use YouTube to upload and share videos about HIV prevention testing, and research to engage and connect with patients, volunteers, and colleagues.
Create a social media strategy and plan to align your social media content with your organization's goals. Plans help you prepare content ahead of time for special events, like HIV/AIDS Awareness Day.
Monitoring and evaluating your social media content helps you listen to your audience and understand how they're using your social media channels, respond to their needs, and build a strong online community.
A social media policy is a code of conduct that provides guidelines for employees who post content online, either on behalf of their organization or as an individual. Good policies support and empower user engagement.
The U.S. Government created a Digital Government Strategy to create better digital services for individuals and make it easy for individuals to access the information and services they need from any device, like a mobile phone.