ICYMI - Reflections on National Asian & Pacific Islander HIV/AIDS Awareness Day
6-21-2018May 19 is the annual observance of National Asian & Pacific Islander HIV/AIDS Awareness Day (#APIMay19). It’s a time for all of us to reflect on the i…
Digital Tools
Digital Tools
Communicating about National HIV Testing Day 2018? Digital Resources, Now.
6-13-2018National HIV Testing Day (NHTD - June 27) is a significant opportunity to spread the word about the importance of knowing one’s HIV status, of getting and…
June Observances Are Opportunities to Highlight Impact of HIV on Men
6-7-2018Two June observances call attention to the well-being of men in our nation. With these observances, the HIV community can again educate the public about the imp…
A/B Testing Email: Critical to Your Strategy
6-5-2018A/B testing, also known as split testing, is a method of testing through which variables are compared to each other to identify the one that brings a better res…
It Is Still Not Over: HIV Long-Term Survivors Awareness Day 2018
6-1-2018HIV Long-Term Survivors Awareness Day celebrates and honors long-term survivors of the epidemic and raises awareness of their needs, issues, and journeys.
White House Hosts Summit on Artificial Intelligence for American Industry
5-31-2018Artificial intelligence (AI) has tremendous potential to benefit the American people, and has already demonstrated immense value in enhancing our national secur…
Who Is on Facebook? Snapchat? Who Is Smartphone Dependent?
3-21-2018
Social media data can inform our communication activities. Yesterday, we spoke with Lee Rainie, director of the internet and technology research at the Pew Re…
Using Data to Make Healthcare & Program Decisions
2-20-2018“Data keeps us alert to what we should be focusing on and who is currently most at risk” - Brenda Hernandez We all c…
Is Your Content Ready for Mobile Users? Tips for Making the Most of the Small Screen
2-13-2018If you manage a website, you’re probably familiar with the site’s general metrics (like popular content, number of visitors, and pageviews). But do …
New Year’s Resolutions for Digital Communicators
1-2-2018A new year is a good time to revisit your current social media work and set new goals about how you’ll better serve your partners, clients, and stakeholde…
The Top 17 Digital Tools Blog Posts of 2017
12-26-2017This year on HIV.gov we covered everything from using digital tools to promote awareness days to augmented and virtual reality. As we prepare for 2018, we thoug…
Digital and Social Media Trends to Watch in 2018
12-19-2017When it comes to new trends, the HIV.gov team has found it helpful to analyze each trend and ask: Will this new technology/tool/trend help us reach our aud…
A/B Testing Email: Critical to Your Strategy
6-5-2018A/B testing, also known as split testing, is a method of testing through which variables are compared to each other to identify the one that brings a better res…
White House Hosts Summit on Artificial Intelligence for American Industry
5-31-2018Artificial intelligence (AI) has tremendous potential to benefit the American people, and has already demonstrated immense value in enhancing our national secur…
HIV.gov and USA.gov: Working Together to Better Serve Users
5-29-2018HIV.gov is excited to announce that we’re working together with USAGov to extend our reach.
Patient Engagement? There’s an App for That
5-8-2018The phrase ‘health technology’ may bring to mind images of advanced x-ray machines or robots conducting surgery, but for many of us, health technolo…
The Difference between Security and Privacy and Why It Matters to Your Program
4-26-2018
In today’s digital era, technical teams and IT professionals are not the only ones who need to worry about cybersecurity. The reality is that security, …
Highlights from 2018 Agents of Change Summit
4-12-2018It’s no secret that the HIV.gov team is dedicated to discovering, testing, and sharing new ways to use digital tools to drive behavior change. We learned …
Communicating about National HIV Testing Day 2018? Digital Resources, Now.
6-13-2018National HIV Testing Day (NHTD - June 27) is a significant opportunity to spread the word about the importance of knowing one’s HIV status, of getting and…
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The HIV Testing Sites & Care Services Locator Can Help You Serve Your Audience
5-15-2018HIV.gov provides the HIV Testing Sites & Care Services Locator as a tool to help you serve your audience at all hours. With its location-based information, …
Awareness Day Planning? We’re Here to Help!
5-1-2018In 2018, national HIV Awareness Days continue to offer the opportunity to reach target audiences and often raise awareness for groups disproportionately impacte…
Reporting Live (Video) from HIV /AIDS Awareness Days
4-24-2018Did you know that 30% of people who watch a livestream of an event will attend the same event the following year? And, according to Facebook, users spend more t…
Twitter Fast Forward: Increasing Reach Potential
4-10-2018Twitter was born in 2006. By 2007, 400,000 tweets posted per quarter. By February 2008, 100 million tweets posted per quarter. By June 2010, about 65 million tw…
Ryan White and National Youth HIV and AIDS Awareness Day
4-9-2018Twenty-two percent of new HIV cases in 2015 in the United States occurred among young people (ages 13-24), according to the U.S. Centers for Dise…
Top Posts for Creating a Social Media & Digital Strategy
5 Ways To Give Your Social Media Messages a Consistent “Voice”
2-14-2017Consistency across your content builds credibility and reinforces your branding, whether you are communicating on Facebook, Instagram, Twitter, or any other pla…
Staying Current in Today’s Fast Moving Social Media World
8-8-2017Editor’s Note: At HIV.gov, our team calls include a weekly update on digital trends. These updates allow us to stay current and inform our work. We recent…
How to Uncover Audience Insights with Data and Analytics
12-5-2017Data and analytics: two words that can sound intimidating if you’re not a trained data analyst. But collecting data and analyzing metrics can transform ho…
Top Posts for Using Mobile Technologies
Chatbots and HIV Communications: What You Need to Know
10-17-2017Some of today’s biggest technology companies are changing the way we find and interact with health information by expanding their use of chatbots. A chatb…
Oh Snap! Everything You Need to Know About Using Snapchat for HIV
12-12-2017Around the world, more than 2.8 billion people — or 37% of the world's population — use social media, and its use crosses many demographic diffe…
How to Host a Facebook Live
9-8-2017Facebook Live is a video streaming tool that allows your audience to connect with you live! Our tips for a successful Facebook Live are to plan out your content…
Top Posts for Reaching Diverse Populations
Youth & Digital Communication Tools
5-30-2017 Last month’s observance of National Youth HIV/AIDS Awareness Day (#NYHAAD) served as a great reminder for our public health partners about how impor…
The Tools You Need to Make Your Organization Health Literate
10-3-2017October is Health Literacy Month, so now is a great time to start on the path to become a health literate organization - and the In It Together Resource Guide a…
Using Infographics for HIV Communication
11-14-2017 If a picture’s worth a thousand words, how many words is an infographic worth?
Chances are you’ve come across an infographic in either pr…