Dear Colleague: CDC Observes National Transgender HIV Testing Day 2018
4-18-2018Please join the Centers for Disease Control and Prevention (CDC) tomorrow as we observe National Transgender HIV Testing Day, sponsored by the Center of Excelle…
Digital Tools
Digital Tools
Feel the Thunder! How Federal Agencies use Thunderclaps for Awareness Days
4-17-2018The HIV.gov team gets lots of questions about effective social media use. A frequent question from our federal and community partners is “What’s the…
Be Bold: Ask Your Social Media Questions. We’re Ready with Answers.
4-13-2018With the ever changing nature of social media and other digital communications, organizations that are addressing the HIV epidemic must continually stay update …
Highlights from 2018 Agents of Change Summit
4-12-2018It’s no secret that the HIV.gov team is dedicated to discovering, testing, and sharing new ways to use digital tools to drive behavior change. We learned …
Twitter Fast Forward: Increasing Reach Potential
4-10-2018Twitter was born in 2006. By 2007, 400,000 tweets posted per quarter. By February 2008, 100 million tweets posted per quarter. By June 2010, about 65 million tw…
CDC Releases Dear Colleague Letter Acknowledging National Youth HIV& AIDS Awareness Day
4-10-2018National Youth HIV & AIDS Awareness Day (NYHAAD) is April 10. This annual health observance recognizes the impact of HIV on the health of young people. This…
Who Is on Facebook? Snapchat? Who Is Smartphone Dependent?
3-21-2018
Social media data can inform our communication activities. Yesterday, we spoke with Lee Rainie, director of the internet and technology research at the Pew Re…
Using Data to Make Healthcare & Program Decisions
2-20-2018“Data keeps us alert to what we should be focusing on and who is currently most at risk” - Brenda Hernandez We all c…
Is Your Content Ready for Mobile Users? Tips for Making the Most of the Small Screen
2-13-2018If you manage a website, you’re probably familiar with the site’s general metrics (like popular content, number of visitors, and pageviews). But do …
New Year’s Resolutions for Digital Communicators
1-2-2018A new year is a good time to revisit your current social media work and set new goals about how you’ll better serve your partners, clients, and stakeholde…
The Top 17 Digital Tools Blog Posts of 2017
12-26-2017This year on HIV.gov we covered everything from using digital tools to promote awareness days to augmented and virtual reality. As we prepare for 2018, we thoug…
Digital and Social Media Trends to Watch in 2018
12-19-2017When it comes to new trends, the HIV.gov team has found it helpful to analyze each trend and ask: Will this new technology/tool/trend help us reach our aud…
Highlights from 2018 Agents of Change Summit
4-12-2018It’s no secret that the HIV.gov team is dedicated to discovering, testing, and sharing new ways to use digital tools to drive behavior change. We learned …
Twitter Fast Forward: Increasing Reach Potential
4-10-2018Twitter was born in 2006. By 2007, 400,000 tweets posted per quarter. By February 2008, 100 million tweets posted per quarter. By June 2010, about 65 million tw…
Making Customer Satisfaction Data Actionable at the Peace Corps
3-27-2018For the past couple of years, the Peace Corps has used online-based intercept surveys on peacecorps.gov to measure user satisfaction. The data captured over tim…
Why Your Team Needs Its Own Style Guide and Where to Start
3-20-2018My team at the Federal Reserve is about to launch our first style guide and now that we have gone through the process and created this valuable resource, I can&…
Trends on Tuesday: Because Seeing Is Believing—Augmented Reality in the Federal Government
3-13-2018It is no secret that some agencies within the federal government can be behind the times when it comes to cutting-edge technology implementation. But this appea…
Using Data to Make Healthcare & Program Decisions
2-20-2018“Data keeps us alert to what we should be focusing on and who is currently most at risk” - Brenda Hernandez We all c…
Twitter Fast Forward: Increasing Reach Potential
4-10-2018Twitter was born in 2006. By 2007, 400,000 tweets posted per quarter. By February 2008, 100 million tweets posted per quarter. By June 2010, about 65 million tw…
Ryan White and National Youth HIV and AIDS Awareness Day
4-9-2018Twenty-two percent of new HIV cases in 2015 in the United States occurred among young people (ages 13-24), according to the U.S. Centers for Dise…
Awareness Day Promotion: Should You Be Using Videos?
2-6-2018In January of 2017, 36 percent of U.S. internet users watched online video content on a daily basis; and YouTube’s top 10 trending videos for 2017 ga…
Ryan White and National Black HIV/AIDS Awareness Day
2-2-2018Individuals who get their HIV/AIDS care from the Ryan White HIV/AIDS Program (RWHAP) have low incomes, little to no health coverage, but relatively high rates o…
Five Tips for a Successful Awareness Day Twitter Chat
1-30-2018Almost as soon as we sent our first tweet (back in 2008), the HIV.gov team started participating in Twitter chats. Over the years, we’ve joined chats as a…
Building digital content for National Black HIV/AIDS Awareness Day 2018
1-16-2018The HIV community is rapidly approaching the February 7th annual observance of National Black HIV/AIDS Awareness Day (NBHAAD).To help our readers flesh out thei…
Top Posts for Creating a Social Media & Digital Strategy
5 Ways To Give Your Social Media Messages a Consistent “Voice”
2-14-2017Consistency across your content builds credibility and reinforces your branding, whether you are communicating on Facebook, Instagram, Twitter, or any other pla…
Staying Current in Today’s Fast Moving Social Media World
8-8-2017Editor’s Note: At HIV.gov, our team calls include a weekly update on digital trends. These updates allow us to stay current and inform our work. We recent…
How to Uncover Audience Insights with Data and Analytics
12-5-2017Data and analytics: two words that can sound intimidating if you’re not a trained data analyst. But collecting data and analyzing metrics can transform ho…
Top Posts for Using Mobile Technologies
Chatbots and HIV Communications: What You Need to Know
10-17-2017Some of today’s biggest technology companies are changing the way we find and interact with health information by expanding their use of chatbots. A chatb…
Oh Snap! Everything You Need to Know About Using Snapchat for HIV
12-12-2017Around the world, more than 2.8 billion people — or 37% of the world's population — use social media, and its use crosses many demographic diffe…
How to Host a Facebook Live
9-8-2017Facebook Live is a video streaming tool that allows your audience to connect with you live! Our tips for a successful Facebook Live are to plan out your content…
Top Posts for Reaching Diverse Populations
Youth & Digital Communication Tools
5-30-2017 Last month’s observance of National Youth HIV/AIDS Awareness Day (#NYHAAD) served as a great reminder for our public health partners about how impor…
The Tools You Need to Make Your Organization Health Literate
10-3-2017October is Health Literacy Month, so now is a great time to start on the path to become a health literate organization - and the In It Together Resource Guide a…
Using Infographics for HIV Communication
11-14-2017 If a picture’s worth a thousand words, how many words is an infographic worth?
Chances are you’ve come across an infographic in either pr…