Reflections on National Asian & Pacific Islander HIV/AIDS Awareness Day
5-18-2018May 19 is the annual observance of National Asian & Pacific Islander HIV/AIDS Awareness Day (#APIMay19). It’s a time for all of us to reflect on the i…
Digital Tools
Digital Tools
NIH Statement on HIV Vaccine Awareness Day, May 18, 2018
5-18-2018As a result of the many scientific research advances over 37 years, we now have highly effective methods of HIV treatment and prevention. These tools have allow…
Join Us: Observing National Asian & Pacific Islander HIV/AIDS Awareness Day 2018
5-17-2018On Saturday, May 19th, 2018, the HIV community marks National Asian & Pacific Islander HIV/AIDS Awareness Day. This observance highlights the impact of HIV …
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The HIV Testing Sites & Care Services Locator Can Help You Serve Your Audience
5-15-2018HIV.gov provides the HIV Testing Sites & Care Services Locator as a tool to help you serve your audience at all hours. With its location-based information, …
Save the Date: National Women’s Health Week 2018
5-10-2018The 19th annual National Women's Health Week (NWHW) begins on Mother's Day, May 13, and continues through May 19, 2018. The U.S. Department of Health an…
Patient Engagement? There’s an App for That
5-8-2018The phrase ‘health technology’ may bring to mind images of advanced x-ray machines or robots conducting surgery, but for many of us, health technolo…
Who Is on Facebook? Snapchat? Who Is Smartphone Dependent?
3-21-2018
Social media data can inform our communication activities. Yesterday, we spoke with Lee Rainie, director of the internet and technology research at the Pew Re…
Using Data to Make Healthcare & Program Decisions
2-20-2018“Data keeps us alert to what we should be focusing on and who is currently most at risk” - Brenda Hernandez We all c…
Is Your Content Ready for Mobile Users? Tips for Making the Most of the Small Screen
2-13-2018If you manage a website, you’re probably familiar with the site’s general metrics (like popular content, number of visitors, and pageviews). But do …
New Year’s Resolutions for Digital Communicators
1-2-2018A new year is a good time to revisit your current social media work and set new goals about how you’ll better serve your partners, clients, and stakeholde…
The Top 17 Digital Tools Blog Posts of 2017
12-26-2017This year on HIV.gov we covered everything from using digital tools to promote awareness days to augmented and virtual reality. As we prepare for 2018, we thoug…
Digital and Social Media Trends to Watch in 2018
12-19-2017When it comes to new trends, the HIV.gov team has found it helpful to analyze each trend and ask: Will this new technology/tool/trend help us reach our aud…
Patient Engagement? There’s an App for That
5-8-2018The phrase ‘health technology’ may bring to mind images of advanced x-ray machines or robots conducting surgery, but for many of us, health technolo…
The Difference between Security and Privacy and Why It Matters to Your Program
4-26-2018
In today’s digital era, technical teams and IT professionals are not the only ones who need to worry about cybersecurity. The reality is that security, …
Highlights from 2018 Agents of Change Summit
4-12-2018It’s no secret that the HIV.gov team is dedicated to discovering, testing, and sharing new ways to use digital tools to drive behavior change. We learned …
Twitter Fast Forward: Increasing Reach Potential
4-10-2018Twitter was born in 2006. By 2007, 400,000 tweets posted per quarter. By February 2008, 100 million tweets posted per quarter. By June 2010, about 65 million tw…
Making Customer Satisfaction Data Actionable at the Peace Corps
3-27-2018For the past couple of years, the Peace Corps has used online-based intercept surveys on peacecorps.gov to measure user satisfaction. The data captured over tim…
Why Your Team Needs Its Own Style Guide and Where to Start
3-20-2018My team at the Federal Reserve is about to launch our first style guide and now that we have gone through the process and created this valuable resource, I can&…
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The HIV Testing Sites & Care Services Locator Can Help You Serve Your Audience
5-15-2018HIV.gov provides the HIV Testing Sites & Care Services Locator as a tool to help you serve your audience at all hours. With its location-based information, …
Awareness Day Planning? We’re Here to Help!
5-1-2018In 2018, national HIV Awareness Days continue to offer the opportunity to reach target audiences and often raise awareness for groups disproportionately impacte…
Reporting Live (Video) from HIV /AIDS Awareness Days
4-24-2018Did you know that 30% of people who watch a livestream of an event will attend the same event the following year? And, according to Facebook, users spend more t…
Twitter Fast Forward: Increasing Reach Potential
4-10-2018Twitter was born in 2006. By 2007, 400,000 tweets posted per quarter. By February 2008, 100 million tweets posted per quarter. By June 2010, about 65 million tw…
Ryan White and National Youth HIV and AIDS Awareness Day
4-9-2018Twenty-two percent of new HIV cases in 2015 in the United States occurred among young people (ages 13-24), according to the U.S. Centers for Dise…
Awareness Day Promotion: Should You Be Using Videos?
2-6-2018In January of 2017, 36 percent of U.S. internet users watched online video content on a daily basis; and YouTube’s top 10 trending videos for 2017 ga…
Top Posts for Creating a Social Media & Digital Strategy
5 Ways To Give Your Social Media Messages a Consistent “Voice”
2-14-2017Consistency across your content builds credibility and reinforces your branding, whether you are communicating on Facebook, Instagram, Twitter, or any other pla…
Staying Current in Today’s Fast Moving Social Media World
8-8-2017Editor’s Note: At HIV.gov, our team calls include a weekly update on digital trends. These updates allow us to stay current and inform our work. We recent…
How to Uncover Audience Insights with Data and Analytics
12-5-2017Data and analytics: two words that can sound intimidating if you’re not a trained data analyst. But collecting data and analyzing metrics can transform ho…
Top Posts for Using Mobile Technologies
Chatbots and HIV Communications: What You Need to Know
10-17-2017Some of today’s biggest technology companies are changing the way we find and interact with health information by expanding their use of chatbots. A chatb…
Oh Snap! Everything You Need to Know About Using Snapchat for HIV
12-12-2017Around the world, more than 2.8 billion people — or 37% of the world's population — use social media, and its use crosses many demographic diffe…
How to Host a Facebook Live
9-8-2017Facebook Live is a video streaming tool that allows your audience to connect with you live! Our tips for a successful Facebook Live are to plan out your content…
Top Posts for Reaching Diverse Populations
Youth & Digital Communication Tools
5-30-2017 Last month’s observance of National Youth HIV/AIDS Awareness Day (#NYHAAD) served as a great reminder for our public health partners about how impor…
The Tools You Need to Make Your Organization Health Literate
10-3-2017October is Health Literacy Month, so now is a great time to start on the path to become a health literate organization - and the In It Together Resource Guide a…
Using Infographics for HIV Communication
11-14-2017 If a picture’s worth a thousand words, how many words is an infographic worth?
Chances are you’ve come across an infographic in either pr…