'State of New Media and HIV 2014': An assessment of social media in the HIV community

Content From: Michelle Samplin-Salgado, Account Director, Prochilo Health, and Joan LlanesPublished: November 20, 20142 min read



“We call upon the HIV community to declare that new media and emerging technologies are critical in helping us connect, create, listen, learn, and engage as we move toward an AIDS-free generation.” - HIV.gov New Media Declaration, International AIDS Conference 2012

At the 2012 International AIDS ConferenceExit Disclaimer, HIV.gov reported on the findings from our first-ever “State of New Media and HIV” assessment. The assessment was created in collaboration with the National Minority AIDS Council (NMAC)Exit Disclaimer to help us learn how organizations in the U.S. are using new media tools in response to HIV. NMAC has updated the assessment for 2014; by sharing it with the HIV community and encouraging you to complete the assessment, we will learn how social media usage has evolved over the last two years.

We are at a critical moment in responding to the HIV epidemic. Not only can we speak of an AIDS-free generation, but we can also use new media to help bring about this change—and many of us are doing so. Twitter. Facebook. Instagram. Blogs. There are so many new media tools to help us communicate about HIV with our colleagues, partners, friends, and clients. At AIDS 2012, HIV.gov Director Miguel Gomez said: “We have the tools, we have the stories, and we are building the evidence to create change.”We want to hear from you! Please complete the “State of New Media and HIVExit Disclaimer” assessment by World AIDS Day (December 1).By responding to the State of New Media and HIV 2014 assessmentExit Disclaimer, you are helping to provide evidence to create change. We’ll use the findings to provide trainings and we will create infographics, fact sheets, and reports that you can use in your presentations and proposals. Many of you may use this year’s findings to look anew at the role of new media in your communication plans.

Please respond to the assessment by December 1, and share it with your colleagues. Whether your organization is using new media or not, your input is important. Once your responses have been collected and analyzed, the report and infographics will be available on the HIV.gov and NMAC websites.

Have a few minutes now? Please take the State of New Media and HIV 2014Exit Disclaimer assessment today!