The New York State Department of Health AIDS Institute, is hosting Social Media: Going Viral Against HIV and STIsExit Disclaimer tomorrow, December 7, 2010, at New York University’s Kimmel CenterExit Disclaimer. Improved integration of social media in HIV and STI prevention and care is the principal goal of this one-day forum.

Going Viral brings together presentersExit Disclaimer from the public, private and not-for-profit sectors with expertise in social media planning, implementation and evaluation. This at-capacity event will be webcast and you can submit comments or questions online (note: a simple registrationExit Disclaimer is required). And we encourage you to tweet and blog about the event (whether you’re attending in-person or virtually)!

And check out the Going Viral website’s resourcesExit Disclaimer page, which includes a catalog of organizations in New York State with an HIV or STI focus that are already using social media. We anticipate that this listing will become more substantial over time — perhaps with Going Viral being a catalyst for this expanding, strategic use of social media tools. Stay tuned!