This year at the 2013 U.S. Conference on AIDS, our new media staff is hosting the Social Media Lounge for attendees to gather, share experiences, and ask questions around new media tools and best practices for the HIV community.
We've had attendees from all across the country come in to chat. Here are a few themes and questions that we've heard so far in the lounge.
- Getting started with a communications strategy: Social Media Lounge attendees receive a worksheet of Forrester Research's POST Strategy: People, Objectives, Strategy, Technology. Often people jump to the shiny new tool, but it's important to start with the audiences you're trying to reach and meet them where they are. We also have copies of the NMAC Workbook "HIV Prevention Goes Social" on hand which goes more in depth into social media planning
- Managing time/staff for social media: Many organizations have limited resources and time to dedicate to social media. We've shared some nifty tools out there to save time. For example, we use tweet scheduling in Hootsuite to post tweets when we aren't available to tweet them live. Hootsuite also gives a quick glance across social media channels without having to log in to each.
- Measuring and evaluating: Once a communications strategy is in place and measurement goals are set, we recommend taking the time to evaluate your efforts. Every evaluation is different based on what matters to an organization. We've given examples how we report and measure our social media, including guiding attendees to this blog post.
If you or your organization have a story that you’d like to share on the blog, let us know in the comments.