Can You Leverage Digital Technology? - Social Media Lab at USCA

Content From: HIV.govPublished: August 22, 20173 min read


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At, we understand digital tools are essential to the HIV community when communicating with clients, providers, volunteers, and key stakeholders. And, we must all understand how to leverage digital technology to effectively plan for the future. Digital tools can improve HIV prevention, treatment and care outcomes, address stigma, and maintain confidentiality of people living with HIV.  

If you’re attending the conference, we encourage you to stop by the social media lab to talk one-on-one with an expert that can help you better understand and use digital media. If you’re not able to attend in-person, schedule a one-on-one session with an team member and watch our Facebook Lives from the event. Additional details on all of our activities are below.

How To Engage with During the Conference

Social Media Lab: Get your social media and digital outreach questions answered at the social media lab. Sit down one-one-one with an expert and we can brainstorm together about how to use digital tools to manage your HIV program, launch your next campaign, how to set up an Instagram account, or develop a social media strategy for your organization. Bring us your questions - any question. No appointment necessary.

Location: Marquis 14, Meeting Level 2

Dates and Times:

  • Thursday, September 7th: 10:15am-12:15pm, 2:45pm-4:45pm

  • Friday, September 8th: 9:00am-11:00am, 2:00pm-5:00pm

  • Saturday, September 9th: 9:00am-11:00am, 2:00pm-5:00pm

  • Sunday, September 10th: 9:00am-11:00am

If you cannot attend #2017USCA, you can still get free social media training. Make a Virtual Office Hours appointment for the same service offered remotely.

Facebook Live: Last year at USCA, we streamed several Facebook Live videos featuring federal and community voices. This year we will continue to bring you live commentary from USCA. Stay tuned to our Facebook page for updates on dates, times, and featured guests.

Usability Testing: In June, we launched our redesigned website and would appreciate your feedback on our new website design. Please sign up hereExit Disclaimer for a 30 minute usability testing session to see what we are up to and tell us what you think.

SMAIF Pathway

As a reminder, is a SMAIF funded project. Four sessions in the USCA Secretary’s Minority AIDS Initiative Fund (SMAIF) Pathway will highlight the work being accomplished through SMAIF funding and discuss stigma, coinfection, PrEP, and viral suppression. We invite you to attend! We will share news from the Pathway in our USCA coverage. Check out the conference app or the online version of the appExit Disclaimer for details on all the pathways, including the CDC and HRSA pathways.

SMAIF Pathway Sessions:Exit Disclaimer

  • HIV and HCV Co-infection: Discussing the Cure for HCV (Thursday, September 7, 10:15 am - 12:00 pm)

  • The Struggle is Real: HIV Stigma in Minority Communities (Thursday, September 7,  2:45 pm - 4:45 pm)

  • HIV PrEP Framework: National Blueprint for Scaling Up PrEP (Friday, September 8, 9:00 am - 11:00 am)

  • Getting on the Same Page: Viral Suppression and HIV Transmission (Friday, September 8, 2:00 pm - 4:00 pm)

We look forward to connecting with people near and far during USCA. To stay abreast during USCA, download the conference appExit Disclaimer and follow on our Blog, TwitterExit Disclaimer, InstagramExit Disclaimer, Facebook,Exit Disclaimer and SnapchatExit Disclaimer (HIVgov) pages so you don’t miss a beat of #2017USCAExit Disclaimer.