We’re Back! The #APHA2017 Social Media Lab

Content From: HIV.govPublished: November 01, 20172 min read


virtual office hours staff member talking with lab participant
Photo: Michele Late, The Nation's Health
Continuing to support our stakeholders in all things digital, we’re getting ready to offer the 2017 APHA Social Media Lab on November 6-7, 2017. It’s your chance to talk one-on-one with the social media experts from HIV.gov, CDC, and the American Public Health Association (APHA) about using digital tools to improve the reach of your audiences and measure your impact.

In the lab, we expect a range of targeted questions, such as: “How can I do a Facebook Live to engage my audience?”, “What about metrics for my Instagram Story?”, and “How can I engage influencers?” You can even ask, “What is SnapChat?” and learn how to use this and other tools to reach your audience.

Below you’ll find details of the kinds of assistance we offer – either at the Meeting and beyond, over the phone – to help you leverage social media and other digital tools in your public health work.

Also, stay tuned: the HIV.gov team plans to host a Facebook Live from APHA and will discuss new media and digitals tools with industry experts.

About the Lab
The lab will be open on Nov. 6 and Nov. 7 from 10:00 a.m. - 5:00 p.m. at the Georgia World Congress Center, in B209 Lobby.

You can book a 30-minute appointmentExit Disclaimer now, and add it to your schedule in the APHA conference appExit Disclaimer--or just walk in. Bring us all your questions about digital communication—we’re happy to help!

We will also be hosting 10-minute mini sessions on the following topics, which are taken from questions our social media experts have frequently heard. Just drop by the lab and join us! 

Monday, Nov. 6 
  • 12:10 p.m. — Social Media 365: How to Effectively and Efficiently Manage Social Media
  • 2:10 p.m. — Build Your Brand: Intro To Finding Your Voice
  • 4:10 p.m. — Let's Get Visual: Finding and Creating Awesome Graphics
Tuesday, Nov. 7
  • 12:10 p.m. — Social Media 365: How to Effectively and Efficiently Manage Social Media
  • 2:10 p.m. — Build Your Brand 2: Maintaining Your Brand Across Platforms
  • 4:10 p.m. — And We're Live! Content and Tech Tips for Creating Engaging Facebook Livestream
Help Beyond the Lab
Whether you are at APHA or not, you can join the conversation by following the #APHA2017Exit Disclaimer hashtag on Twitter and other platforms.

Through our Virtual Office Hours (VOH) technical assistance program, we’re available year-round by phone for individualized help for anyone who is interested in using or expanding their HIV outreach through digital communication. Book your VOH appointment here!

For more resources, visit the digital tools section of HIV.gov and subscribe to receive HIV.gov’s digital communication articles.