World AIDS Day 2020, Ending the HIV/AIDS Epidemic: Resilience and Impact
Learn more about self-testing for HIV.
See if you qualify for Ready, Set, PrEP.
Learn more about the importance of viral supression.
Visual storytelling lets you build awareness, trust, and loyalty while engaging and expanding your audience. With 500 million active monthly users as of June 2016 , Instagram's popularity proves how a “picture is worth a thousand words.” Eighty-seven percent of Instagram users are under age 34 . This image-sharing app has created opportunities to tell visual stories about your organization and powerfully connect with followers within this age group.
On Instagram, your visuals take center stage to convey your message, instead of a lot of text. A single image can speak volumes about you, your mission, and your work. As with all your social media, it’s important to offer consistency and quality. Grab attention and build your followers with these tips:
“A picture is worth a thousand words, which is why GMHC loves Instagram. We live in a culture where most Americans spend over three hours a day on social networking, and for many, these platforms are their primary source of information. This is why you can’t be afraid to think broadly about hashtags for your posts because many people search by words; for example, #Instagay has over 16M posts, #treatment has over 700K posts and #NYC over 60M. The rise in HIV transmission in young people is alarming, and we hope that Instagram’s predominant age group, 18 – 29, sees our messages about prevention, treatment and advocacy. GMHC has always taken our message to where people are..” – Anthony Hayes, GMHC’s VP of Policy and Public Affairs
Instagram’s unique ability to let you share stories visually offers a powerful tool in your social media toolbox, and an excellent way to engage followers in helping to fulfill your mission.
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