World AIDS Day 2020, Ending the HIV/AIDS Epidemic: Resilience and Impact
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HIV.gov is always exploring how social media can amplify our engagement.
Our unofficial motto is LETS (Learn, Explore, Try, Share) DO THIS! When Twitter Polls were launched in October 2015, we started watching some brands use them.
Before we tried a Twitter Poll, we set three goals: First, we wanted to test the viability of a new feature. Second, we wanted to assess if we could generate engagement in a new way on Twitter in comparison to our usual tweets. And, third, we wanted to share lessons about engagement and and see if this tool would slow our recent decrease was focused around National Youth HIV/AIDS Awareness Day on April 10th. Having set and accomplished clear goals, it’s time to for us to share - and to encourage you to try your own poll!
We asked how our federal colleagues were using Twitter Polls. Here is what HRSA shared: “HRSA has started using polls as a way to engage followers in discussion about specific health issues on which their awareness and action can have a direct impact. Since Twitter is not a platform that actively supports user feedback, we are using polls to further determine follower interest in, and engagement with, HRSA tweets. We are also testing follower willingness to respond to a poll versus sharing or liking a tweet. We want to see if polls can yield follower engagement, above the average for tweets or likes/shares. Our first poll ran for 2 days, and yielded 80 votes and 8,000 impressions, which shows promise in gaining higher user engagement in lieu of a like or share.” - Clair Koroma, Public Affairs Specialist, HRSA, Office of Communications
Follow us on Twitter, where you can catch our next poll, tweet us your poll ideas, and updated on HIV news.