"Participation Powers Prevention": Highlights from CDC's 3rd National Conference on Health Communication, Marketing, and Media
Last week Miguel Gomez, highlighting some of our experiences from World AIDS Day and National HIV Testing Day, and Miguel gave a presentation about our HIV.gov new media strategy.
The conference's theme this year was “Participation Powers Prevention” and we heard this theme mentioned throughout the plenary sessions and various panel presentations. Another theme we heard throughout the conference was the importance of developing our messages first — then finding the most appropriate tools to communicate them. The conference's organizers further highlighted the themes of the conference by sorting presentations into the following tracks: Health Marketing: Nuts, Bolts and Beyond; Health Disparities and Social Determinants of Health; New Frontiers — Trends and Technology; and Partnerships/Collaborations — Synergistic Relationships.
We wanted to bring some of the key messages from the conference to people who couldn't be there in person, so we used our Flip camera to record interviews with several speakers and participants about their advice for the HIV community. For example, Miguel recorded a video with Susannah Fox from the Pew Internet & American Life ProjectExit Disclaimer. We have uploaded this interview to our HIV.gov YouTube channel and embedded it in this blog post. Here is a link to the slides from Susannah's presentation at the conference, Social Media's Promise for Public HealthExit Disclaimer .
Some of the many resources mentioned at the conference include:
- CDC's Web Metrics Dashboard — which provides an overview of CDC.gov metrics along with how CDC measures their social media tools.
- HINTS: Health Information National Trends Survey — about how Americans find and use cancer information.
- CDC's Social Media Page — provides tools and information about the various ways CDC is using social media to communicate public health information.
- The Social Life of Health InformationExit Disclaimer — a recent report from the Pew Internet & American Life Project about the social impact of the Internet on health care.
- Twitter hash tag #NCHCMM09Exit Disclaimer — conference participants used this hash tag to tweet from the conference and you can see what they said!
Question for all of you: what does “participation powers prevention” mean to you? Leave us a comment and let us know.