Fast fact: the first observance of National Latino AIDS Awareness Day (NLAAD) on October 15, 2003 predated the founding of Facebook.
NLAAD has grown with the digital times (and been renamed to National Latinx AIDS Awareness Day). Now, the key messages for NLAAD are communicated on Facebook, Twitter, Instagram and other channels.
In keeping with our mission to help HIV.gov readers to be effective and efficient digital communicators, here are social media resources for the 2017 NLAAD observance. The 2017 theme is “To Defeat HIV: You’re a Superhero. Use Your Superpowers.” Those powers can include digital communication.
The hashtag for Twitter (and beyond) is #NLAAD. If you’re looking for Twitter handles to follow, we encourage you to follow:
The Latino Commission on AIDS (LCOA -- the community lead for NLAAD) offers downloadable Facebook cover art, social media profile images, and Twitter covers. This artwork features the 2017 theme.
Visit our HIV basics page to find out more about HIV/AIDS prevention, care, and treatment facts and resources. Our Federal Response section describes the US Government’s work to address the epidemic. This section includes a Recursos en Español page.
HIV.gov has been regularly livestreaming videos with Facebook Live. These videos can be a trigger for discussions about HIV programming, policies and current issues. Check out our Facebook page.
CDC’s Doing It campaign includes video testimonials that bring home the message that HIV testing should be a part of everyone’s regular health routine.
Using Your Digital Super Power
If you want help in planning your digital presence for NLAAD (or generally), there’s still time to make a free appointment with the HIV.gov Virtual Office Hours social media experts.
HIV.gov has been communicating about the national HIV observances since we joined Facebook in 2007. We’ll continue to share resources on our digital platforms to keep you informed, connected, and powered.