World AIDS Day 2020, Ending the HIV/AIDS Epidemic: Resilience and Impact
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Without further ado, here's what we learned:
1. Great partners are key to a successful Twitter Town Hall, because it is their network of followers that extend the reach of the event.
Here's some data on Twitter Activity during the Town Hall:
2. When you promote a shared concern using social media, you reach an incredibly diverse set of groups and individuals who care. We're still sorting out all the different types of tweeters who participated, but for example, during our town hall, here's some of the prevention partners who were on the line:
*NOTE: "Consumers" is the category for participants who did not identify themselves as belonging to one of the partner categories.
3. Lots of different kinds of conversations occur in a Twitter Town Hall. Here's some of the themes we observed:
4. And finally, when your Twitter Town Hall is over, it isn't over … We observed that people kept using the hash tag, #NHTD, and continued tweeting as we neared the actual National HIV Testing Day (June 27)!
In closing, I have to say that doing a Twitter Town Hall is a blast! And as a community activity, it has all the elements that have long been touted as tenets of good social marketing: it is FUN, it is EASY, and for now, a POPULAR thing to do!
Thanks again to the team who produced the event and all who made it a success. It is our privilege to do this work.