Greater Than AIDS Campaign's "Deciding Moments"

Content From: Miguel Gomez, Director,, and Senior Communications Advisor, Office of HIV/AIDS and Infectious Disease Policy, U.S. Department of Health and Human ServicesPublished: October 14, 20101 min read


Greater Than AIDSExit Disclaimer, a campaign to respond to the AIDS crisis with a focus on African American communities in the U.S., recently launched the next phase of its national media campaign, Deciding MomentsExit Disclaimer.

The campaign is using a variety of traditional and new media tools such as videos and social networking sites (like FacebookExit Disclaimer and TwitterExit Disclaimer) to share real-life stories of people from across the country to promote HIV testing, using protection, correct misinformation, and support treatment adherence.

Stay tuned for more on the blog about Deciding Moments as the campaign continues.