World AIDS Day 2020, Ending the HIV/AIDS Epidemic: Resilience and Impact
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We reported earlier this month on Trends to Watch in Mobile Technology, as part of our ongoing efforts here at HIV.gov to help our partners in the HIV community successfully use digital media better. One of those trends/tips focused on our anticipation that:
Here are a few more reasons why digital thought leaders think that mobile video is a trend to watch and why it is important for HIV service organizations to be ahead of this trend:
Dwayne Lawson-Brown, Health Educator, at Whitman Walker Health, adds his own perspective on why video is so important: "Using video is a major key to HIV prevention because we live in a visually kinetic world. Life isn't static, information shared online isn't static; if we hope to be effective educators, we have to adapt."
If you’re thinking about getting into mobile video for your organization, here are five tips to consider:
1) Use multiple platforms and applications to reach people on their preferred social media channels:
2) Design your content for the mobile screen:
3) Expect viewers to watch without sound:
4) Vary content to keep users engaged:
5) Keep it short/Try it Live:
Therefore, make sure the take-home point of your video is included in the first 30 seconds.
Here are some past blogs on how we’ve used video at HIV.gov to communicate about awareness days and conferences.
For more on how mobile is changing the landscape of digital media, check back in in the next few weeks for other Digital Tools blogs on this phenomenon.
To talk with an HIV.gov digital expert now to help build your organization’s social media video strategy and answer questions about digital media, make a Virtual Office Hours appointment today.