“I am a Work of ART” The Campaign
The U.S. Department of Health and Human Services (HHS), developed the “I am a Work of ART” national viral suppression campaign as part of the Ending the HIV Epidemic in the U.S. (EHE) Initiative. This campaign supports the EHE key pillar: “Treat people with HIV rapidly and effectively to reach sustained viral suppression.”
Using a co-creation approach, HHS engaged traditional and nontraditional HIV stakeholders and people with HIV in eight EHE priority jurisdictions across the U.S. to develop “I am a Work of ART.” Campaign materials feature a diverse group of people with HIV, who share personal stories about getting into care and using antiretroviral therapy (ART) to achieve viral suppression.
The campaign name is a play on the dual meaning of “art”—the expression of creative skill and imagination and the acronym for antiretroviral therapy, the medications that make it possible for people with HIV to achieve viral suppression.
Encourage people with HIV who are not in care to seek care, remain in care, and achieve viral suppression.
The success of this campaign depends on dedicated partners from all sectors of society working together. Therefore, HHS engaged community, national, and federal partners, which include traditional and nontraditional HIV stakeholders, in planning and implementing the “I am a Work of ART” campaign.
Traditional HIV stakeholders partnering on the campaign include HHS agencies and state and local health departments, national advocacy organizations, healthcare providers, and people with HIV.
Nontraditional HIV stakeholders partnering on the campaign include organizations providing support and services to people with HIV, from food and housing to mental health and substance use disorder services.
*Disclaimer statement: The views expressed by featured organizations do not necessarily reflect the official policies of the U.S. Department of Health and Human Services (HHS).