The Power of Twitter: Reaching People Living with HIV
Content From: Aisha Moore, Communications Associate, AIDS.gov•Published: February 17, 2015•3 min read
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Each week, we evaluate metrics from HIV.gov’s social media activity; We look for insights to:
This milestone made me think of all the times I’ve heard people say, “It’s not about the number of followers—it’s how you engage them.” 300,000 is a large follower base, and it is also approximately one-third of the number of people living with HIV (PLWH) in the United States.
While it’s important to remember that not every one of our followers may be actively engaged on Twitter, this milestone is still a key opportunity to reach people most impacted by HIV, as well as those who serve and support them. So we decided to take a closer look at what it could mean if our Twitter followers engaged with our content and shared it within their own social networks. I was inspired to consider how, together, we can reach nearly all the 1.1 million PLWH in the United States.
- refine ways of how we serve our audiences;
- assess which of our content people are re-tweeting, liking and clicking through to and also;
- monitor trends in how many followers we gain and lose each week.
This milestone made me think of all the times I’ve heard people say, “It’s not about the number of followers—it’s how you engage them.” 300,000 is a large follower base, and it is also approximately one-third of the number of people living with HIV (PLWH) in the United States.
While it’s important to remember that not every one of our followers may be actively engaged on Twitter, this milestone is still a key opportunity to reach people most impacted by HIV, as well as those who serve and support them. So we decided to take a closer look at what it could mean if our Twitter followers engaged with our content and shared it within their own social networks. I was inspired to consider how, together, we can reach nearly all the 1.1 million PLWH in the United States.