We discussed HIV and AIDS among American Indians and Alaska Natives (AI/AN) in our previous post, and talked about what we know and don’t know about AI/AN new media access. This week we want to share additional insights from members of The Native Capacity Building Assistance Providers’ Network, and highlight some examples.
How can new media be used in the response to HIV and AIDS among American Indian and Alaskan Natives?While issues still exist with respect to internet and mobile access, AI/AN leadership has shown a commitment to using new media as a channel (in addition to traditonal ones like radio) to reach their audiences. “New media played a key role in establishing our first National Native HIV/AIDS Awareness Day. “We were able to reach a very wide tribal audience by electronic means.”
Gwenda Gorman, Health Promotions Director, and Diana Mitchell, CBA Coordinator, of the Inter Tribal Council of Arizona, Inc. reminded us that with new media tools (as with any communication tool) it is best to start with your audience and their needs. A simple survey can be a good tool to find out your audiences’ needs and how they prefer to receive information.
What new media initiatives geared toward American Indian and Alaskan Natives exist?
- Initiatives geared towards increasing internet access for AI/AN populations include The National Congress of American Indians Digital Divide Task Force and a 2006 Indian Health Service project on Increasing Rural Access to Health Information on the Internet (PDF 1 MB).
- Indian Country Today has new media options, including mobile alerts, RSS feeds, and audio.
- Native Pride Myspace page is a social network profile that connects AI/AN individuals.
- GoodHealthTVâs health video library focuses on raising health literacy.
- Breast Cancer Detective is a game focused on detecting breast cancer.
- IndigMapNetwork is the Twitter site for The Indigenous Mapping Network, a group that connects native communities with mapping tools.
- AI/AN also have a presence on Facebook, Flickr, and YouTube; Change.gov also used video to address Native Americans.