New HRSA-supported Campaign Focuses on Engaging HIV Workforce in Ending the Epidemic
A new HRSA-supported campaign, Imagine: Ending HIV. It’s Possible., recently launched to inspire the HIV workforce to achieve the national goal of ending the HIV epidemic. The campaign is focusing specifically on the 47 Ryan White HIV/AIDS Program (RWHAP) jurisdictions serving the 57 jurisdictions prioritized in the Ending the HIV Epidemic in the U.S. (EHE) initiative.
The campaign showcases how RWHAP leaders at every level have been innovating and using novel approaches and strategies to achieve the goal of ending the HIV epidemic. The campaign “encourages implementing new approaches and strategies to yield positive, sustainable outcomes to improve the lives of people with HIV,” observes Dr. Laura Cheever, HRSA’s Associate Administrator for the HIV/AIDS Bureau, in a letter accompanying the campaign resources.
A campaign toolkit for jurisdiction leaders, their teams, and partners includes the following resources:
- Successful HIV intervention strategies
- Video testimonials of evidence-based and evidence-informed best practices
- A factsheet highlighting how to use data strategically
- EHE talking points
- Shareable social media graphics and posts
The campaign was developed with funding from HRSA by the Technical Assistance Provider-innovation network (TAP-inExit Disclaimer), which supports the provides capacity building support to the 47 HAB EHE recipients.