World AIDS Day 2020, Ending the HIV/AIDS Epidemic: Resilience and Impact
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Consistency across your content builds credibility and reinforces your branding, whether you are communicating on Facebook, Instagram, Twitter, or any other platform.
Your “brand voice consists of both the tone of your communication and the specific words, terms, and expressions you use to present your organization. It represents your organization’s identity and personality—and, without it, you may not be able to build a strong following or engage your audience."The social media voice of Whitman-Walker Health reflects messaging that serves our patients and clients. That is the "who/what" our voice is. One person handles most of our messaging, but we have a team of people who contribute. With that in mind, for us, maintaining consistency means projecting messages that resonate with the needs of our clients, accessibility of our services, and the judgment-free, respectful encounter we aim to offer our community." -- Jewel Addy, External Affairs Manager, Whitman-Walker Health, -Washington, DC.
Example of Whitman-Walker's Social Media Voice
Here are 5 tips to create and maintain a consistent brand voice:
For more assistance on how you can create your social media voice, please sign up for HIV.gov’s Virtual Office Hours.