September HIV Observances, Gone Digital

Content From: HIV.govPublished: September 04, 20183 min read


Two people walk hand in hand down a leaf strewn path. Photo credit: FrankyDeMeyer
Photo credit: Franky DeMeyer

Two national health observances are upon us: National HIV/AIDS and Aging Awareness Day (September 18) and National Gay Men's HIV/AIDS Awareness Day (September 27).

Both observances were first marked in 2008 --- not long after the first Facebook posts in 2004 and the first tweets in 2006. Digital communication has become a core part of the strategies used at national health observances, including these two observances, to get the word out about HIV prevention, care, treatment and more.

These facts remind us that the target populations for these observances are often reachable online:

Digital Resources for September

Today’s post features digital resources to use in your communication about these two observances.

Promotion of HIV testing and other services is central. has a suite of ready assets for your use: enter your zipcode into the Testing Sites & Care Services Locator to find nearby services. Or embed the locatorExit Disclaimer into your site with this widget, and watch and share this video on using the locator with patientsExit Disclaimer, and. And don’t miss our feature articles on HIV testing and the Basics section (and you can copy and re-use any image on

National HIV/AIDS and Aging Awareness Day (#NHAAAD)

Watch the AIDS Institute’s NHAAAD pageExit Disclaimer for an announcement of this year’s theme (and more resources), and follow along with the hashtag #NHAAAD. For fact sheets, videos and more from across the US Government, please visit the NHAAAD page and the Basics section. And, as you plan for your digital communication, we’ve got some helpful planning tips in this videoExit Disclaimer.

National Gay Men's HIV/AIDS Awareness Day (#NGMHAAD)

Here’s a few of our relevant resources. The shareable articles in our blog can form the foundation of your content for this observance. Positive Spin is a digital educational tool that uses the power of personal stories and video to raise awareness about the HIV care continuum and to encourage people living with HIV to get into treatment. The site includes true stories of five black, gay men who are living with HIV, who have moved from diagnosis to care and treatment and now live healthy lives with HIV. These inspiring men range in age, so you will find a story relevant to the people you want to reach. We’ll be updating our NGMHAAD page throughout September and we encourage you to watch for additional digital resources and messages from

Why Digital Communication Matters

We at see great value in digital communication in response to the HIV epidemic, but we are not the only believers. Here’s what Parrish Oglesby, Interim Deputy Administrator, Ryan White Office of Shelby County Government said:

"With these two observances, we see an opportunity to widely distribute messages that promote HIV awareness and simultaneously to target content about prevention, testing, care and stigma, to reach men and older adults and those that care about and for these populations. It's just not optional anymore to use digital platforms to get the word out."