Last week at the 16th annual United States Conference on AIDS (USCA), I had the opportunity to interact with conference participants during two workshops on new media. We worked together to help answer the question posed by President Barack Obama in the Digital Government Strategy: “I want us to ask ourselves every day—how are we using technology to make a real difference in people’s lives?”
One answer to the President’s question came from our colleague, Krishna Stone, from GMHC. Krishna wasn’t able to attend the conference, so she sent a video called “You Can Do It” in which she talks about her experiences with learning to use new media. She offers both sage advice about dealing with some of the challenges of adopting new technologies and encouragement for those who might be feeling a little intimidated. Please watch!
Next week, we’ll share more about our experience at this year’s USCA. In the meantime, if you're developing your social media plan or just getting started, we recommend taking a look at the brand new workbook from the National Minority AIDS Council's HIV Goes Social series: HIV Prevention Goes Social: Using Social Media to Create, Connect and Come Together (PDF).