World AIDS Day 2020, Ending the HIV/AIDS Epidemic: Resilience and Impact
Learn more about self-testing for HIV.
See if you qualify for Ready, Set, PrEP.
Learn more about the importance of viral supression.
The HIV.gov website gets millions of visitors every year. But—in the words of singer Shania Twain—"that don't impress [us] much!"
During the past 13 years, our website has evolved from yesterday's state of the art website, to a fully responsive and interactive site that contains a blog, videos, downloadable resources, a treatment and services locator, links to partner websites, and shareable content.
We're going to break down how we measure engagement, and we hope this can help with your own web metric collection and planning.
We collect these website engagement metrics:
In addition to these metrics, we also track the following to understand engagement on our site:
Collecting and analyzing these metrics gives us the opportunity to see what visitors like or dislike and continue to improve the website.
We get these tools from the Digital Analytics Program (DAP). DAP offers guidance to website owners on types of metrics to collect and how to analyze them. The DAP is a program for federal websites. If you don't have a federal website, you could use Google Analytics, a free tool, to collect your own metrics.
Using custom event tracking (i.e., the process of using web analytics to track user actions, such as clicks) through Google Tag Manager and Google Analytics, we track clicks on various links and website elements. These help us understand:
Once you better understand how your visitors are using your site, you can find ways to make their visits more productive. Our four take-aways:
Based on these data, we have already enhanced the search functionality, and, in the future, we plan to use more videos, create more content that interests our users, and include more links within the text to help users on mobile devices navigate the website. We will continue to refine our measurement tactics to better serve you!