Today we present a sample of digital communication products from the Center for Excellence for Transgender Health (the CoE) and the CDC to amplify the important messages of National Transgender HIV Testing Day (NTHTD - April 18th).

This observance is “designed to recognize the importance of routine HIV testing, status awareness and continued focus on HIV prevention and treatment efforts among transgender people.” NTHTD has been observed annually since the Center of Excellence for Transgender Health at the University of California, San FranciscoExit Disclaimer led its inception in 2016.

Toolkit

The CoE offers a comprehensive NTHTD toolkitExit Disclaimer for anyone to use. This resource can guide “community-based organizations and prevention programs to host trans HIV testing community events, develop expanded trans HIV testing visibility campaigns, provide HIV testing services, and/or engage trans community members in promoting status awareness among all trans people.” This kit is available in English and Spanish. A condensed toolkitExit Disclaimer [PDF, 504KB] is available for health departments.

Social Media

The CoE’s sample social mediaExit Disclaimer is available in English and Spanish for Twitter, Facebook and Instagram users. The hashtag is #NTHTD. The Centers for Disease Control and Prevention recently updated its social media resources for this observance including Twitter and Facebook covers, posts, and infographics on stigma and on the continuum of care.

For the Web

Images from HIV.gov’s Basics section (and entire site) are available for your re-use. We also encourage you to cross-post our blogs from our National Transgender HIV Testing Day and Transgender People categories. (Really, you can cross-post any of our blogs).

The CoE has posted digital banners, videos and placardsExit Disclaimer to support the NTHTD initiative. The logo is also availableExit Disclaimer [JPG, 136KB] for download.

Build Your Own Content

We encourage you to draw on the following resources:

From HIV.gov:

• HIV.gov’s NTHTD page houses communication resources from across the array of federal agencies. We regularly update these pages as new communication resources are available.
• To connect your audience to HIV testing and other services, HIV.gov provides a widget to add the HIV Testing Sites & Care Services Locator to your website. On entering a zipcode, testing services, housing providers, health centers and other service providers near your current location will display. Not a webmaster? You can still include the locator in your messages.

From CDC:

• A resource page about HIV and transgender people reviews terminology, provides a statistical picture, and outlines HIV prevention challenges in reaching trans people.
• The Transforming Health: Patient-Centered HIV Prevention and Care website focuses on serving transgender women, though many of the resources can be used in caring for all patients who are transgender.

From the CoE:

• A wide range of training resources are housed in the CoE Learning CenterExit Disclaimer.

Your efforts to communicate about the impact of HIV among people who are trans are important in the leadup to this year’s observance, on April 18, and beyond.

Did You Know?

Ending the HIV Epidemic: A Plan for America was proposed during the State of the Union Address on February 5, 2019. HIV.gov is where you’ll find an overview of the Plan and more details.