In the past we have highlighted the work of our colleagues who are using virtual tools to reach their target audience. This month, LGBTQ pride month, the San Francisco AIDS Foundation (SFAF) launched a new campaign that incorporates the use of avatars and texting to promote HIV testing. We asked them to share more about the campaign, and will follow up with them in six months to share their lessons learned. And we are pleased to be working with SFAF as they help us plan our satellite session on the state of new media and HIV at AIDS 2012.

THE MANY SHADES OF GAYBy Neil Giuliano, Chief Executive Officer, San Francisco AIDS FoundationExit Disclaimer.