New Media Use at the New York State Department of Health's AIDS Institute

Content From: Miguel Gomez, Director,, and Senior Communications Advisor, Office of HIV/AIDS and Infectious Disease Policy, U.S. Department of Health and Human ServicesPublished: December 23, 20091 min read


At the CDC's HIV Prevention Conference last August. I was excited to hear about the AIDS Institute's adoption of new media — they've developed a widget for emergency room providers of post-exposure prophylaxis (PEP))

By emphasizing the need to plan and evaluate new media activities and tools, the AIDS Institute is helping to extend the reach of HIV/AIDS prevention, care, and treatment programs to the residents of New York and beyond. Additionally, their strategy is not limited to helping people at risk for, or living with, HIV — they are also providing a communications model for the larger public health community.

To support long-term planning, the Social Media Workgroup plans to meet monthly to assess progress, address challenges to implementing new media, and share lessons learned. In partnership with the AIDS Institute Social Media Workgroup, we look forward to sharing their experiences in the coming months.