National Gay Men's HIV/AIDS Awareness Day and the Internet

Content From: Miguel Gomez Director, AIDS.gov, and Senior Communications Advisor, Office of HIV/AIDS and Infectious Disease Policy, U.S. Department of Health and Human ServicesPublished: September 22, 20092 min read

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Understanding how gay and bisexual men are using the Internet (NGMHAAD), which National Association of People with AIDSExit Disclaimer (NAPWA) and its partners originated and sponsor. NAPWA is using the Internet to support this day which was launched in 2008 in response to the increasing rates of HIV among gay and bisexual men. Here are some comments from Tom Kujawski, NAPWA’s Vice President of Development about the day:

Gay and bisexual men, particularly young men and men of color, continue to be disproportionately impacted by HIV and AIDS in the US. NGMHAAD calls upon the nation to respond collectively to the HIV crisis facing gay and bisexual men. NGMHAAD works to encourage gay and bisexual men to get tested; to illustrate how communities, including corporate and elected officials, care about the well-being of gay and bisexual men; and to raise awareness about the severity of the HIV/AIDS epidemic among gay and bisexual men.”

“We hypothesize that gay men generally use three primary types of new (online) media: a) Mainstream: This category includes major publications (national newspapers/monthlies), blogs and social networking (e.g. Facebook, MySpace, Twitter, TwitterExit Disclaimer and blogs we can generate a viral response among the more general and targeted population.

“New media can be a great way to reach gay and bisexual men and create a peer-lead, grassroots response to the current HIV epidemic. New media is a vehicle to reinforce credible fact-based sources of HIV/AIDS information.”

Thanks to Tom for his insight. Here are some suggestions for promoting the key messages for NGMHAAD:

Please leave us a comment and let us know what you are doing with new media to reach people at greatest risk in this epidemic.