Along with Instagram, Facebook, and others, Snapchat is one of the most popular apps in the U.S. among 18- to 24-year-olds. Given its reach and popularity, it could be part of a comprehensive strategy to deliver HIV information and resources. As public health professionals learn more about the channel and consider how it can be integrated for HIV communications, we wanted to share the following case study from last week’s World AIDS Day activities.
Snaps in Action
Recently, the HIV.gov team worked with the Snapchat News team and they created a feature story in observance of World AIDS Day (WAD). Some community organizations identified participants who filmed their HIV-related experiences, and then these individuals shared them with Snapchat. Snapchat also created custom WAD geofilters and made them available in 10 communities across the U.S., so users could share these filters and let their friends know it was WAD. The Snapchat team compiled participant content into a WAD Story which aired nationwide for 24 hours.
Watch for more information coming soon on using Snapchat for HIV communications. If you’d like to learn more about using social media, including Snapchat, for your organization, sign up for Virtual Office Hours: a free, 45 minute virtual coaching session from a member of the HIV.gov team.
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