A/B Testing Email: Critical to Your Strategy
6-5-2018A/B testing, also known as split testing, is a method of testing through which variables are compared to each other to identify the one that brings a better res…
Latest Blog Posts
Feel the Thunder! How Federal Agencies use Thunderclaps for Awareness Days
4-17-2018The HIV.gov team gets lots of questions about effective social media use. A frequent question from our federal and community partners is “What’s the…
Twitter Fast Forward: Increasing Reach Potential
4-10-2018Twitter was born in 2006. By 2007, 400,000 tweets posted per quarter. By February 2008, 100 million tweets posted per quarter. By June 2010, about 65 million tw…
Making Customer Satisfaction Data Actionable at the Peace Corps
3-27-2018For the past couple of years, the Peace Corps has used online-based intercept surveys on peacecorps.gov to measure user satisfaction. The data captured over tim…
Who Is on Facebook? Snapchat? Who Is Smartphone Dependent?
3-21-2018
Social media data can inform our communication activities. Yesterday, we spoke with Lee Rainie, director of the internet and technology research at the Pew Re…
Why Your Team Needs Its Own Style Guide and Where to Start
3-20-2018My team at the Federal Reserve is about to launch our first style guide and now that we have gone through the process and created this valuable resource, I can&…