Three Examples of Instagram in Action (Partner Spotlight)
Every month, 700 million people around the world sign in to InstagramExit Disclaimer and 80% of them follow at least one businessExit Disclaimer or organization. These data make Instagram one more reason our mobile phones have become an incredibly powerful tool for reaching, informing, and motivating people with HIV messages.
There are a lot of national and community HIV organizations using Instagram well, and we wanted to take a moment to highlight a few. But we’d also love to hear from you. Leave a comment on our Instagram pageExit Disclaimer to give your organization a shout out.
“The vision and strategy behind our Instagram presence is serving community. There are so many ways to be of service to people. Whether it’s a post highlighting the latest statistics on HIV prevalence to keep people informed, creating an opportunity for our clients to engage with us outside of a care visit by sharing an event, or telling them that we’ll be there to help them navigate through open enrollment and that they can always call on us, we want to be of service.” -Jewel Addy, External Affairs Manager, Whitman-Walker Health
ThunderclapExit Disclaimer on Twitter. The content uses clear, close-up pictures of people’s faces to create an immediate emotional connection with the audience. By highlighting content from previous years, they can educate participants on the best kinds of images to take and share during the awareness day.
"Instagram is an important part of the Black AIDS Institute'sExit Disclaimer digital communications toolkit and we use it in 3 ways: Share positive images of Black Americans who are proactively fighting HIV in Black communities; Reach young, Black, gay and bisexual men through personal storytelling campaigns like "In The LifeExit Disclaimer"; Raising the personal and first person voices of Black people most impacted by HIV/AIDS" - Phill Wilson, President and CEO, Black AIDS Institute
We’d also like to give a shout out to some of our federal colleagues who have great Instagram profiles. If you don’t already follow these HIV government accounts, take a minute to check them out:Instagram and, for more resources, check out these recent blogs posts: