CDC Launches ‘Take Charge. Take the Test.™’
The campaign also aims to increase HIV testing and awareness among black women. HIV testing is the first critical step that black women, and everyone, can take towards protecting their health and the health of those they love. Yet far too many black women still don’t get tested – and many underestimate their risk. Studies show that some black women, even those who engage in high-risk behaviors, do not believe they’re at risk for HIV. To address these beliefs, campaign messages focus on educating black women that they can’t always know everything about their partner, therefore it is critical that they be vigilant about taking responsibility for their own health by protecting themselves and getting tested for HIV.
Take Charge. Take the Test. is being launched in 10 metropolitan areas where black women are hard hit by HIV: Atlanta, Chicago, Detroit, Fort Lauderdale, Houston, Memphis, Newark, New Orleans, Hyattsville, Md., and St. Louis. Empowering campaign messages will be delivered in these cities through a variety of channels, such as billboard and transit ads; radio spots; outreach materials in stores, including salons and community organizations. The campaign also has a dedicated website, www.hivtest.org/takecharge.
While the campaign has its own goals and target audience, Take Charge. Take the Test., also supports the prevention-focused goals of the National HIV/AIDS Strategy, CDC’s umbrella campaign to fight complacency about HIV and AIDS nationwide.
How You Can HelpThere are many ways in which individuals or organizations can help support Take Charge. Take the Test. and increase the reach and impact of these important messages. Some of these opportunities include:
- Downloading print and electronic Take Charge. Take the Test. materials from the campaign website for online use and distribution in your community.
- Sharing information about the campaign through your online communication channels, including Facebook and Twitter, using the hashtag #TakeChargeandTest.