The Centers for Disease Control and Prevention (CDC) is rolling out a new suite of HIV Treatment Works (HTW) products and materials as part of its Let’s Stop HIV Together campaign. The new campaign materials focus on reaching and supporting people with HIV and encouraging them to get in care, stay on medication, reduce their risks, and live well with HIV throughout their life.
The update emphasizes viral suppression, also known as “being undetectable.” The new campaign products reflect the latest science showing that a person with HIV who takes HIV medicine as prescribed and gets and stays virally suppressed, or undetectable, can stay healthy and has effectively no risk of transmitting HIV through sex to a partner that does not have HIV.
The suite of new HTW products includes posters, print ads, palm cards, web banner ads, short- and long-form videos, and social media assets. Products have been created in English and Spanish and will be released in phases during the summer and fall of 2020. Materials can be accessed on the English and Spanish Let’s Stop HIV Together websites and YouTube channel, and will be promoted through paid and organic outreach across a variety of digital platforms.
The goal of the updated resources is to promote the positive health outcomes that result from HIV care and treatment, so that people with HIV are encouraged to engage in care and adhere to their treatment. New resources will also concentrate on important topics such as getting started on treatment, reconnecting with medical providers if one has fallen out of care, and living well with HIV.
The campaign also highlights existing HTW campaign participants, and shares updates from their lives since 2014, when the campaign began. Some of the most notable participant updates to be shared include:
- Aaron married his partner, Phil, and they now have a four-month-old baby boy.
- Sharmain married and has three children now. She recently celebrated her youngest daughter’s first birthday.
- Cedric, who was living in Arkansas, moved to Charlotte for a new career opportunity.
Materials will also be disseminated through Let’s Stop HIV Together Ambassadors and campaign participants. CDC partners will support the campaign launch through a number of activities such as pitching stories featuring HTW campaign participants to online publications, promoting events, and sharing materials on social media.
Make sure to check out our new HIV treatment pages in English and Spanish, updated with all the new HTW materials for your consumers and clients. If you are interested in working more closely with us, please contact us at firstname.lastname@example.org.
To keep up to date on the campaign, CDC invites you to follow these handles: